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As a salesperson, sales leader, business owner, consultant and coach I've helped 19 founders and 28 software companies bring in over $19.4 million in net new customer sales revenue.

As a salesperson, sales leader, business owner, consultant and coach I've helped 19 founders and 28 software companies bring in over $19.4 million in net new customer sales revenue.

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Some promising companies I worked with became incredibly successful; Agile Software - startup to being acquired by Oracle for $495M; Arena Solutions - startup to being acquired by PTC for $715M.

 

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Others continue to provide a good living for their founders, employees and investors.

 

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And sadly, some closed their doors forever.

 

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Everything I've learned and continue to learn about what works and what doesn't work to create, advance and win new sales is used to help crazy-busy Founders accomplish 3 things:

 

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  1. Produce a steady flow of good-fit leads

  2. Add winnable sales opportunities to their pipeline 

  3. Win more new customers

 

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Founders who are doing sales themselves are always busy taking care of critical things like; finding and keeping employees, product development, keeping their customers happy, winning their open sales opportunities and improving their sales skills.

 

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It’s difficult for many product-focused and technically-oriented founders to figure out sales. 

 

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And going from a handful of early customers to creating a repeatable fine-tuned sales machine for bringing in new customers has been the death knell of many a promising B2B company.

 

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That’s why I created the Leads-2-Wins system for Founders to win new sales without high costs and complications.

If you're looking to grow your sales without high cost and complication, like these Founders have...

"I worked with John to test the viability of a new market. His sales marketing outreach campaigns resulted in us adding new customers to our portfolio"

Anton Dy Buncio
Co-Founder & COO

"I worked with John to test the viability of a new market. His sales marketing outreach campaigns resulted in us adding new customers to our portfolio"

"John was instrumental in helping us secure initial meetings through marketing and sales outreach with decision makers from our target accounts, one became a very successful (IPO) customer of ours"

Rakesh Sharma
Founder and President

"John was instrumental in helping us secure initial meetings through marketing and sales outreach with decision makers from our target accounts, one became a very successful (IPO) customer of ours"

"John helped us grow our sales in the USA by executing sales strategies and tactics which resulted in us growing our pipeline and bringing in new customers"

Omer Tadjer 

CEO and Co-Founder

"John helped us grow our sales in the USA by executing sales strategies and tactics which resulted in us growing our pipeline and bringing in new customers"

Helped early stage company grow sales revenue - acquired by Oracle for $714M
Got founder a new customer that went public resulting in a multi-year deal
Brought in new business and trained BDR's to be more effective at booking more meetings for accunt executive
Helped founder launch sales in the USA
Secured multiple meetings that turned into new opportunities and customers
Outbound campaigns led to sales growth and ecentual acquistion
#1 in net-new business sales
Produced a $1.4M new customer
New customer through cold email campaign
$1.2 M deal from a cold email and phone call
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