LEADS-2-WINS 

 SALES ACCELERATOR.

WHO’S THIS FOR?

 

Founder-sellers in the Software Development and IT&S industries looking to bring in more new customers...more consistenly.

And who are:

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• Not getting enough referrals to grow the business predictably.

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• Getting low conversion to sales leads from email marketing, social media efforts, blogs and website.

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• Not ready to hire a sales development representative (SDR), or have an underperforming SDR.

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WHAT ARE THE GOALS?

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• More discovery calls.

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• More winnable sales opportunities.

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• More new customers.

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WHAT DOES DONE-WITH-YOU MEAN?

 

“If you give a person a fish, you feed them for a day. If you teach them to fish, you feed them for a lifetime.”

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This is a fishing for you while teaching you how to fish engagement, so ypu can control your company' sales destiny.

 

We’ll work together to create and execute your own Lead-2-Wins system so you’ll be able to create, advance and win sales more consistently.

 

First, I'll do it for you while teaching and documenting what I do in your outbound sales playbook.

 

Then, when you choose to, you can take over the system and run it on your own.

 

WHAT DOES THE LEADS-2-WINS SYSTEM INCLUDE?

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Crafing your sales story to stand out and win.

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Decision makers in your market segment will quickly understand what you can do to specifically help them escape something bad or experience something good.

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Writing oubound campaigns highly likely to produce positive replies.

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Using your sharpened sales story we’ll write compelling, customer issue and outcome-focused copy, that sets you apart as a professional value-added problem solver.

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Creating a curated list of 30 target accounts and decision makers.

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We’ll research each company and decision maker to understand each at a deeper level to have a hyper-personalized email opening that ties into how you could help them escape something bad or experience something good.

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Setting Up Your Tools For Success.

 

Using spreadsheets or unhappy with your current CRM system?

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Then we’ll set you up with the starter version of HubSpot's Starter Bundle for small businesses.

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If you're already using Hubspot then we’ll look for ways to help you improve it to support your sales campaigns.

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If you’re happy with your current CRM system then we’ll work with that one.

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Implementing Your Semi-Automated Email System.

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You can’t send cold sales email campaigns with marketing systems like Constant Contact, Mailchimp, Get Response, ActiveCampaign and dozens of others.

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Because email marketing software is made for people who need to send bulk emails to an existing list of opted-in subscribers, either customers or people who have joined your marketing email list.

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Cold email software is designed to help you reach out to potential customers and prospects who you haven’t previously engaged with or talked to.

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We’ll set you up with a field-tested email system that will allow you to run successful sales cold email campaigns, and keep in touch with prospects who aren’t ready to buy today, but likely to in the future.

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Learning How To Use Modern Tools And AI

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To identify contacts, verify their contact information and gather relevant information to tailor email messaging for them.

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​Executing Your Sales Outbound Campaigns. 

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Using a modern, proven, semi-automated email system to reach out to your prospects. 

 

You can add manual tasks, such as making a phone call or a linkedin connection request to your campaign if you want.​

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Creating Your Dynamic Outbound Sales Playbook.

 

Everything we do will be recorded in your playbook like:

 

• Sales outbound campaigns completed, with email copy and opens to positive replies conversion rates.

 

• Talking points for when a decision maker answers the phone.

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• Voicemail scripts used as part of your outbound campaigns like triple play actions, where a voicemail is left and an email is sent within a minute of leaving the voicemail.

 

• Responses for when you get common push-backs from prospects like; “What’s the price?”, "We're all set.”, or “I’m not interested.” etc.

 

Receiving As-Needed Sales Guidance

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Many of the founders I work with are brilliant at creating their products and service, but oftentimes appreciate my mentoring around creating, advancing and winning sales opportunities.

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Having Weekly Meetings.

 

To share the previous week's activity and outcomes and brainstorm ways to improve those outcomes.

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Investment.

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Pricing is different for each client' individual requirements.

 

It consistes of a monthly base, a fee for meetings had, and a % of revenue from closed-won deals.

 

12 month committment.

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No long term contract.  Love it or leave it.

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​But, if you're creating and winning more new sales opportunities you won't ever want to stop.

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Ready to grow your net-new customer sales revenue?

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Then book your free 20 minute strategy session to discuss

battle-tested strategies, tactics and tools to help you do so.