Who this is for
This is for B2B founder-sellers who:
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Are thinking about hiring their first AE (or already have one who needs help)
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Want a reliable way to create, advance, and win new sales opportunities
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Are still personally involved in moving deals forward
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Are getting the sales system working before scaling headcount
This is about getting the your system producing results before you scale.
What I do
I work directly with founders for 90 days to create, advance, and win real sales opportunities.
This means:
• creating new opportunities with the right accounts
• advancing them through real buying processes
• winning new customers
I do this alongside the founder -not in place of them - so the judgment, messaging, and deal logic are visible and repeatable.
At the same time, we build a clear, practical sales system your first AE or BDR can step into - instead of having to invent it themselves.
Why this works
Most founders don’t have a repeatable way to create, advance, and win new sales opportunities.
Not because the product isn’t strong - but because buyers don’t immediately understand:
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Why they should they change the way they're doing things today
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Why they should agree to have a meeting with you.
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Why they should change now
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And why they they should change with you.
When that isn’t clear, opportunities stall, deals rely too heavily on the founder to move forward, and pipeline becomes hard to predict.
That’s why most ealry hire AE's fail
The issue isn’t the hire. it's that the sales motion itself isn’t proven yet.
We fix this by sharpening the sales story and executing it end-to-end, so opportunities are consistently created, advanced, and closed.
What you get
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Strengthened postioning and sales messaging to have better conversations, put more deals into the pipeline, and benefit from a higher close rate.
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Hands-on execution that creates, advances, and wins real sales opportunities
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Documented sales stages with a checklist of actions that need to happen at each stage.
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A strategy for staying on the prospect’s radar so when the problem is big enough that they have to care about it or when they have the budget, your name is the one that comes to mind.
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Arm you with strategies that will ensure your pipeline is full of qualified opportunities.
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Doing discovery meetings until you can answer key questions like:
✔️ What’s their current situation?
✔️ What issues are they having with the current situation?
✔️ What is the financial impact each issue is having on the organization?
✔️ What have they tried in the past to resolve the issue?
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A proven sales motion you and your first AE can step into and scale - not rebuild from scratch
Why me?
I’m typically brought in at this exact stage - when founders need more control over revenue before scaling sales.
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$19.4M in first-year net-new revenue closed
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30+ years in B2B enterprsie software sales
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Deals ranging from $50K to $1.4M+
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Experience across PLM, ERP, supply chain, HR, and finance
Founder-Led Revenue, Proven in Practice
Each of these engagements involved founder-led selling in complex, trust-driven
environments - before or alongside building a sales team.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
Founder-Led Revenue - Proven Before You Scale Sales
For B2B founders who are still the primary seller - and need a repeatable way
to create and advance real opportunities, not another experiment,
agency, or advice-only engagement.
This isn’t about replacing referrals or inbound.
It’s about making sure you’re not dependent on them to hit your number
and that whatever you do next is deliberate, not reactive.