Leads-2-Wins℠
Build predictable pipeline.
Scale revenue confidently.
Hands-on outbound clarity and execution for B2B founder-led sales teams at $800K–$2M ARR who need a simple system to create, advance, and win new sales opportunities—without hiring a full sales org.
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Find and fix what’s blocking your outbound
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Build ICP and messaging that buyers respond to
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Create consistent, modern (AI-assisted) outbound
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Free up your time to close more revenue
$19.4M in first-year net-new revenue
delivered across 28 B2B companies.
Find out what your outbound is missing.
💼 The Problem
Even strong founder-led SaaS teams hit the same wall:
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ICP is fuzzy, too broad, or based on guesses
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Messaging doesn’t break through or produce replies
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Follow-ups are inconsistent or happen only when there’s time
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Outbound comes in bursts — not a reliable system
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Tools exist, but no one is running the motion weekly
Meanwhile, bigger companies are automating outbound, scaling with AI, and letting technical teams close the deals.
But early-stage teams don’t have that luxury.
Without a repeatable outbound engine, pipeline slows, deals slip away — and great products stay invisible.
👏The good news?
You don’t need five reps, AI agents, or a full GTM org.
There’s a simple, hands-on way to build predictable outbound, get real conversations started, and create revenue momentum — even at $800K–$2M ARR.
⚡
Outbound Clarity
Sprint
Build a repeatable outbound system that generates conversations and real pipeline — fast.
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Clarify ICP + buyer triggers with precision
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Rebuild messaging for short-reply conversions
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Implement a simple, modern outbound rhythm (email-led + optional LI/calls)
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Live coaching + weekly optimization
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Ship outbound that actually gets responses in 4 weeks
Starting at $1,500
4 weeks to unlock reply-worthy outbound
🧭
Fractional Head of Outbound
Hands-on leadership to build, manage, and improve outbound — so you stay focused on closing.
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Build the full outbound operating system
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Run campaigns + weekly execution with accountability
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Improve discovery → follow-up → conversion flow
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Founder/technical closer support + call prep
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Momentum, clarity, and measurable pipeline growth
$3,500–$6,000/month
If you want someone to own your outbound engine
📤
Outbound Specialist Support
Your part-time outbound operator who keeps pipeline moving — even when you’re busy.
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Research + fresh ICP lead sourcing
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Inbox + follow-up execution
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CRM hygiene + admin flow
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Keeps your outbound alive every single week
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Perfect for founders who already know the message — but need hands on keyboards
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Keeps your outbound rhythm consistent so pipeline never stalls
$1,500–$2,000/month
Weekly execution + motion maintenance)
Choose the level of clarity, leadership, or execution support your outbound needs right now.
Sales Success Backed by Real Results
Over the years, I’ve guided founders and sales leaders to expand into new markets,
close multi-year deals, and build pipelines that deliver consistent growth
🌎 Expanded U.S. Sales
“Guided the team in building a U.S. presence and creating a repeatable outreach system that became one of their fastest-growing revenue streams..”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed in Months
Helped the founders refine their sales story and deal strategy, leading to a multi-year pre-IPO customer win worth hundreds of thousands - closed in just months
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"Advised on market entry strategy and outreach approach, helping the team open doors in a tough new market, land new customers, and build a steady flow of opportunities"
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales USA Ranking
John’s prospecting and sales campaigns made him the #1 new business salesperson in the U.S. He also helped improve our overall sales development effectiveness."
Dave Guercio,
SVP Sales
Your Leads-2-Wins℠ Sales Partner
For growing B2B software companies with small sales teams who want a repeatable outbound system — not another agency, contractor, or VP who burns cash.
What you really need is:
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A consistent flow of qualified opportunities
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A repeatable outbound system your team can run
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Hands-on help from someone who has built and closed millions in new business
I work directly with founders and small teams to create the clarity, execution, and weekly momentum needed to build real pipeline — and win more deals.