Targeted Outbound
Get in Front of More of the Companies You’d Love to Win as Customers
Most B2B companies don’t need more leads.
They need more conversations with the right companies and the right decision-makers.
I identify the target accounts, find the right buyers, develop the messaging, and execute focused outbound campaigns designed to create qualified introductory meetings.
Targeting | Messaging | Outbound Execution
Starting at $2,500/Month
The Problem Isn’t Usually a Lack of Prospects
There are companies that could become excellent customers for your business.
The challenge is consistently getting in front of them.
Outbound often struggles because:
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The target market is too broad.
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The wrong companies or decision-makers are being contacted.
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The messaging sounds like everyone else.
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Prospects don't quickly understand why they should care.
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Outreach is inconsistent.
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Activity is measured instead of qualified conversations.
Sending more emails doesn't solve those problems.
Better targeting, stronger messaging, and disciplined execution do.
How Targeted Outbound Works
1. Identify the Right Target Accounts
We define the companies most likely to have the problem you solve, the characteristics of your best-fit customers, and the conditions that make them worth pursuing.
The objective isn't the biggest possible list.
It's the right list.
2. Reach the Right Decision-Makers
I identify the executives and other key buyers most likely to care about the business problem you solve.
Because getting the company right but the buyer wrong doesn't create an opportunity.
3. Build the Outbound Sales Story
We develop concise messaging that gives buyers a reason to pay attention.
Not a product dump. Not generic personalization.
A clear business reason for the right prospect to engage.
4. Execute the Outbound
I handle the outbound execution — building campaigns, launching outreach, monitoring engagement, and adjusting targeting and messaging based on what we're learning.
You don't get another strategy document your team has to figure out how to execute.
5. Turn Conversations Into Opportunities
Getting a meeting is only the beginning.
When a prospect engages, we determine whether there's a real business problem, a compelling reason to change, and the potential for a qualified sales opportunity.
This Is Not High-Volume Lead Generation
I don't measure success by how many thousands of emails we can send.
And I don't outsource your prospecting to junior SDRs.
This is focused B2B sales execution built around a manageable number of carefully selected companies and the people who can actually buy from you.
Right Companies → Right Buyers → Strong Message → Qualified Conversations
Who This Is For
Targeted Outbound is designed for B2B companies that:
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Sell relatively complex, high-value products or services.
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Know there are specific companies they'd like to win.
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Need more qualified sales opportunities.
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Don't want to build an internal outbound operation.
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Want experienced sales judgment behind the targeting and messaging — not simply more activity.
What I Bring to the Table
I've spent more than 40 years selling complex B2B solutions, creating new opportunities, navigating buying organizations, and winning high-value customers.
Across 28 B2B companies, my work has contributed to $19.4 million in first-year net-new revenue.
I bring that experience directly to the companies, buyers, messaging, and opportunities we're pursuing.
Let’s See If Targeted Outbound Makes Sense
Before we start, I want to understand what you're selling, who you're trying to reach, why those buyers should care, and whether I believe there's a realistic outbound opportunity.
If I don't believe outbound is the right strategy, I'll tell you.
If it is, we'll agree on the target market, approach, scope, and commercial structure before getting started.