THE OPPORTUNITY ENGINE
Get in Front of More of the Companies You'd Love to Win as Customers
Most B2B companies don't need more leads.
They need more conversations with the right companies and the right decision-makers.
The Opportunity Engine combines your sales story, precise targeting, decision-maker messaging, and focused outbound execution to consistently create qualified introductory meetings and sales opportunities.
Right Companies • Right Buyers • Relevant Engagement • Qualified Opportunities
THE REAL PROBLEM
You Know Companies You'd Love to Win.
Getting in Front of Them Is the Hard Part.
Outbound often struggles because companies pursue too many prospects, contact the wrong buyers, use messaging that gives buyers little reason to engage, or simply send more emails hoping something works.
More Activity Doesn't Create Better Opportunities.
Better targeting, stronger messaging, and disciplined execution do.
HOW IT WORKS
The Opportunity Engine doesn't start with hundreds or thousands of names in a database.
We start with 40 carefully selected target accounts that fit your ideal customer profile and have the potential to become high-value customers.
Then we systematically work our way into the right conversations.
1. Select the Right Companies
Identify 40 high-value target accounts worth pursuing.
The objective isn't the biggest possible list. It's the right list.
2. Map the Right Buyers
Identify the executives, decision-makers, and key influencers most likely to care about the business problem you solve.
The right company isn't enough. You have to reach the right people.
3. Build the Reason to Engage
Strengthen your sales story and messaging around Why Change?
Why Now? Why You?
Give the right buyers a compelling reason to have a conversation.
4. Execute & Learn
Work the accounts through focused email, LinkedIn, and phone outreach while learning from buyer response.
We don't automatically discard a great company because it didn't respond to a three-email sequence.
The strategy gets put to work — not handed back to your team to execute.
5. Create Qualified Opportunities
Getting a meeting is only the beginning.
We determine whether there's a meaningful business problem, a compelling reason to change, and the potential for a high-value new customer.
The objective is a winnable sales opportunity — not a booked appointment
WHAT MAKES THIS DIFFERENT
This Is Not High-Volume Lead Generation
No giant prospect databases. No thousands of automated emails. No junior SDRs working your accounts.
The Opportunity Engine applies experienced B2B sales judgment to a manageable portfolio of companies actually worth winning.
40 Target Accounts. Not 4,000 Prospects.
Right Companies → Right Buyers → Relevant Engagement → Qualified Opportunities
WHO IT'S FOR
Built for Complex, High-Value B2B Sales
The Opportunity Engine is designed for B2B companies that:
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Sell complex, high-value products or services
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Know there are specific companies they'd love to win
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Need more qualified sales opportunities
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Don't want to build an internal outbound operation
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Want experienced sales judgment behind the execution
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Want opportunities — not leads, lists, or appointments
This Is for Companies That Want Winnable Sales Opportunities — Not More Sales Activity.
WHY WORK WITH ME?
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Experience Behind Every Campaign
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40+ Years of B2B Sales Experience
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$19.4M in First-Year Net-New Revenue Generated
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28 B2B Companies
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Selected Woodpecker Expert — B2B Cold Email & Outbound Sales Platform
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Former HubSpot Partner — 5 Certifications
I've spent my career creating, advancing, and winning complex B2B sales opportunities.
That experience goes directly into the companies we target, the buyers we approach, the story we tell, and the opportunities we create.
THE ENGAGEMENT
Build It. Execute It. Improve It.
BUILD
Strengthen the sales story, define the ICP, select the initial 40 target accounts, map the right buyers, and develop the outbound approach.
EXECUTE
Put the strategy into action across email, LinkedIn, and phone to create conversations with the right buyers.
LEARN & ADVANCE
Use real buyer response to improve the approach, advance engaged accounts, and turn the right conversations into qualified sales opportunities.
INVESTMENT
$3,000/month: 3-month initial engagement
$9,000 Total Initial Investment
Your $1,250 Your Sales Story engagement is included as part of The Opportunity Engine.
After the initial 90 days, we'll review what we've learned, the opportunities created, and whether continuing the outbound program makes business sense.
Ongoing Outbound: $2,500/Month
No long-term contract beyond the initial engagement.
BEFORE WE START
Could You Be Creating More Qualified Opportunities?
Before we work together, I want to understand what you're selling, who you're trying to reach, what you're doing today, and what's preventing your outbound from creating more qualified sales opportunities.
If I Don't Believe Outbound Is the Right Strategy, I'll Tell You.
If it is, we'll agree on the target market and approach and get to work.