Revenue Strategy Sprint℠
Identify What's Holding Back New-Customer Growth
A focused four-week advisory engagement for B2B leaders who want greater clarity about what's preventing stronger new-customer growth — and what to do about it.
Growth Problems Aren't Always Where They Appear to Be
When new-customer growth isn't where leadership wants it to be, the natural response is often to generate more leads, increase outbound activity, change the messaging, or push the sales team harder.
-
But the real constraint may be somewhere else.
-
The wrong market.
-
The wrong accounts.
-
Weak demand creation.
-
Messaging that doesn't resonate.
-
Limited executive access.
-
Poor opportunity qualification.
-
Or good opportunities that consistently stall before a decision.
The Revenue Strategy Sprint℠ is designed to identify where the greatest opportunities for improvement actually exist — and what leadership should do about them.
Six Areas That Drive New-Customer Growth
1. Target Market & Accounts: Are you pursuing the markets and companies most worth winning?
2. Demand Creation: Are you consistently creating interest with the right prospective customers?
3. Executive Messaging & Engagement: Are you giving senior decision-makers and decision-shapers compelling reasons to engage?
4. Qualified Opportunities: Are introductory conversations becoming genuine sales opportunities worth pursuing?
5. Deal Strategy: Are the right people involved, the business impact understood, and opportunities advancing toward decisions?
6. Sales Execution: Are your strategy, process, and sales behaviors working together to support new-customer growth?
Walk Away Knowing What to Do Next
At the end of the Revenue Strategy Sprint℠, you'll have:
✓ A clear understanding of the primary constraints to new-customer growth.
✓ The highest-impact priorities for improvement.
✓ Specific recommendations for addressing the gaps.
✓ Greater clarity about what not to spend time and resources on.
✓ A practical 90-Day Revenue Growth Roadmap your team can execute.
No 40-page consulting report. Clear priorities, practical recommendations, and a path forward.
How It Works
1. Executive Kickoff
We begin with your objectives, current approach, challenges, and what leadership believes may be getting in the way.
2. Analysis & Review
I review the relevant strategy, messaging, pipeline, opportunities, sales process, and other materials needed to understand what's happening.
3. Executive Strategy Sessions
We challenge assumptions, examine the gaps, and determine which issues deserve the greatest attention.
4. 90-Day Revenue Growth Roadmap
You receive clear priorities and recommended actions your team can put to work over the next 90 days.
I diagnose, challenge, and advise. Your team executes.
Is the Revenue Strategy Sprint℠ Right for You?
This engagement is designed for B2B companies selling complex, high-value solutions where winning the right new customers can materially impact the business.
It's particularly useful when:
✓ New-customer growth isn't as consistent or predictable as leadership wants.
✓ You're generating activity but aren't sure it's producing enough qualified opportunities.
✓ Good opportunities are taking too long, stalling, or ending in no decision.
✓ You're considering changing your sales, marketing, or demand-creation approach and want greater clarity before investing.
✓ Leadership suspects there are gaps but wants an experienced outside perspective to identify where they actually are.
✓ You have people capable of executing — but want stronger strategy and better decisions behind the execution.
Find the Few Changes That Could Make the Biggest Difference
You don't necessarily need more activity.
You may need greater clarity about where to focus it.