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I help B2B founders get control of their pipeline and revenue.

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Most of the founders I work with are still personally carrying sales — often with one or two reps in place — but without a system they can actually trust.

Outreach is happening. Deals are moving. But forecasting feels fragile and everything still runs through the founder.

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That’s the stage where growth starts to feel chaotic instead of controllable.

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I work hands-on with founders inside a clear, repeatable system that shows who’s actually serious — and moves the right deals forward before they build a full sales team.

This isn’t theory for me.

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I’ve spent decades helping companies introduce new products, new technologies, and new categories into the market — from pharmaceuticals and enterprise software to venture-backed startups.

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I’ve helped doctors adopt life-saving medications.

I’ve helped businesses move from typewriters to computers.

I’ve helped software companies go from early traction to acquisition.

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Along the way, I learned something simple and uncomfortable:

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Revenue doesn’t grow because of activity.

It grows because you know which signals matter — and you act on them early.

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Some of the companies I’ve worked with became major success stories.

Some became solid, profitable businesses.

Some didn’t make it.

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But across all of them, the same truth kept showing up:

The founders who could see what was real in their pipeline — and act deliberately — always outperformed the ones who couldn’t.

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That’s why I built Leads-2-Wins.

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Not as a course.

Not as an agency.

But as a practical way for founders to regain control of how revenue is created, advanced, and closed — while they’re still in the trenches.

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Today, I work with a small number of founder-led B2B companies at a time, helping them turn pipeline chaos into something they can actually run.

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If you’re carrying revenue and want it to feel calmer, clearer, and more predictable, we should talk.