John Duvenage.
Founder SMB Growth Strategies
More Than 40 Years of Creating, Advancing, and Winning B2B Sales Opportunities
I've spent more than four decades selling complex B2B technology solutions and turning sales opportunities into new customers.
Today, I bring that experience to B2B software founder-sellers who are still personally responsible for bringing in new high-value customers.
I become your Fractional Head of New Customer Sales.
I build and run your outbound sales engine to create qualified opportunities.
Then I work alongside you to advance and win them.
From target account to new customer.
From Programmer to Enterprise Sales
My career didn't start in sales.
I began as a computer operator and programmer in South Africa, working for National Cash Register (NCR) and later as a COBOL programmer.
After serving as a medic in the South African Army, I joined Pfizer as a medical representative in Cape Town.
That move changed the direction of my career.
I later moved to Australia, where I taught computer programming before joining Digital Equipment Corporation (DEC) to market and sell technology solutions.
Eventually, I moved to the United States and spent decades selling complex enterprise software, including ERP, Supply Chain Management, Product Lifecycle Management, financial management, manufacturing, procurement, and CRM.
Along the way, I've worked with startups, growth companies, and industry leaders including Oracle, Agile Software, Arena Solutions, and Centric Software.
What 40+ Years of Enterprise Selling Taught Me
Products change. Technology changes. Markets change.
But many of the reasons important B2B sales opportunities are won or lost haven't changed nearly as much.
You need the right target accounts and the right decision-makers.
The business problem has to be important enough to solve, and the impact has to justify action.
You need to understand the buying group, reach the economic buyer, uncover the decision process, and keep the opportunity moving.
Miss enough of those pieces and even a great product can struggle to win.
Get them right consistently and new customer growth becomes far more predictable.
$19.4M in First-Year Net-New Revenue
Since starting SMB Growth Strategies in 2010, I've worked with 28 B2B companies and contributed to $19.4 million in first-year net-new revenue.
But the number isn't what matters most.
What matters is what I've learned from working on real opportunities, from identifying the company worth pursuing and creating the first conversation to navigating the buying process and ultimately winning the business.
That's the experience I bring to every engagement today.
How I Work Today
I work directly with B2B software founder-sellers who need to bring in more high-value new customers but aren't ready to build an expensive sales organization.
As your Fractional Head of New Customer Sales, I take responsibility for building and running your outbound sales engine.
I identify the right target accounts.
I reach the right decision-makers.
I create qualified sales opportunities.
And when an opportunity is created, I don't hand you a calendar invitation and wish you good luck.
We work together to advance and win it.
You stay involved where a founder should be involved.
I do the heavy lifting required to consistently create and move new customer opportunities forward.
From target account to new customer.
You Don't Have to Go It Alone
You don't need another sales consultant giving you a playbook to execute.
And you may not be ready to hire a full-time sales leader and build an expensive sales team.
That's where I come in.
You get more than 40 years of B2B sales experience working directly on your new customer growth.
No junior SDRs.
No outsourced AI spam.
No handoffs.
I do the work personally. And when we create an opportunity, we work together to win it.
If you're a B2B software founder-seller struggling to bring in new high-value customers, let's have a conversation.