Leads-2-Wins℠
🧭Fractional Head of Outbound
Hands-on outbound leadership for founder-led B2B teams.
Most early-stage teams don’t need a full-time sales leader — they need someone who can build the outbound engine, lead it, refine it, and ensure it produces meetings and pipeline.
As your Fractional Head of Outbound, I work directly with you (and any reps you have) to create clarity, consistency, and repeatable motion across your entire outbound function.
You get senior-level expertise, weekly leadership, and execution support — without the cost, complexity, or commitment of full-time hiring.
Who It’s For:
This service is ideal if you’re a founder-led B2B company who:
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Has inconsistent outbound results
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Has no VP of Sales or outbound leader
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Has 0–3 reps who need direction, coaching, and structure
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Isn’t ready for a full-time SDR/Manager/LDR hire
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Has messaging or ICP that still needs refinement
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Wants repeatable pipeline, not random wins
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Wants real accountability, not generic consulting advice
What You’ll Walk Away With
1. A Complete Outbound Engine Built for Your ICP
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Clear ICP + buying triggers
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Messaging that gets replies
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Core and alternative outbound angles
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Full email, LinkedIn, and call frameworks
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Sequences + follow-up workflows
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Proven weekly outbound rhythm
A system that isn’t theory — it actually works.
2. Leadership That Drives Performance
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Weekly strategy + execution planning
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Oversight of all outbound activity
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Accountability for campaigns, messaging, and results
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KPI alignment, dashboards, and visibility
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Continuous optimization based on real signal
You’re no longer guessing — you’re leading with data and clarity.
3. Coaching to Improve Conversion (You + Reps)
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Discovery call coaching
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Reply-to-meeting conversion improvement
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Objection handling
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Follow-up mastery
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Negotiation coaching
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Live message reviews
Your team becomes sharper across the entire funnel.
4. A Scalable Outbound Operation That Outlives the Engagement
When we’re done, you’ll have:
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A documented outbound motion
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Messaging that matches your market
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A CRM you can trust
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Repeatable processes
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A team aligned around what works
The goal is independence — not dependency.
What’s Included (Every month)
1. Outbound Strategy + Messaging Leadership
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ICP refinement
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Messaging rebuild + updates
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Positioning guidance
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Angle testing + fast signal feedback
2. Campaign Oversight + Execution Leadership
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Campaign design
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Weekly sequencing + review
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Follow-up workflows
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Signal analysis
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Optimization recommendations
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Hands-on help deploying sequences
3. Coaching (Founder + Any Reps)
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Weekly coaching
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Recorded call reviews
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Reply handling
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Follow-up + objection strategies
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Skill development across the outbound motion
4. Systems + Tools Leadership
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CRM structure + hygiene
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Tagging, workflow automation, and deal organization
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Dashboards + reporting
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No new tech required — we adapt your stack
5. Slack/Async Access
Ask questions anytime — messaging, objections, strategy, deals, follow-up, or pipeline support.
Pricing
Fractional Head of Outbound
Typical range: $3,500–$6,000/month (3–6 month engagement recommended).
Pricing depends on:
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Team size
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Complexity of outbound
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Whether rep management is included
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Volume of ongoing campaigns
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Messaging depth needed
This is senior-level outbound leadership — at a fraction of the cost of hiring a full-time sales leader.
Results You Can Expect
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Clear outbound strategy you can follow
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Messaging your market responds to
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A working outbound engine (not scattered tactics)
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More qualified meetings and conversation flow
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Sharper discovery + follow-up skills
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More predictable pipeline
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A scalable, documented outbound motion
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Confidence and clarity across your team
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Outbound stops being chaotic — and becomes something you can trust.
Ready to Build a Scalable Outbound Engine?
Let’s build and run an outbound engine that produces consistent,
qualified pipeline — month after month.
👉 Book Your Discovery Call
Leads-2-Wins℠ — Clarity wins. Consistency scales.