Leads-2-Wins℠
🧭Fractional Head of Outbound
Hands-on outbound leadership and execution.
A senior outbound partner who builds, leads, and improves your entire outbound engine — from strategy to execution — without the cost or long-term commitment of a full-time sales leader.
Perfect for founders who want expert-led outbound motion, not another document or “consulting advice” that doesn’t get implemented.
Who It’s For:
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Founder-led SaaS teams ready to scale outbound
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Companies between $800K–$2.5M ARR (pre-VP stage)
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Outbound is happening, but results are inconsistent
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Messaging is unclear, unproven, or not converting
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You’ve plateaued on activity or reply rates
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You want a repeatable outbound engine — not random experiments
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You need hands-on leadership, not a PowerPoint strategist
What You’ll Walk Away With
1. A Complete Outbound Engine Built for Your ICP
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Clear ICP + persona triggers
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Messaging that earns replies
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Repeatable sequences + call frameworks
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Working systems, templates, and cold outreach infrastructure
2. Leadership That Drives Real Results
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Weekly outbound rhythm installed
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Campaigns designed and run together
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Real-time coaching to improve discovery, follow-up, and closing
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Your team aligned around what works
3. Predictable Pipeline — Month After Month
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Steady volume of qualified conversations
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Clear reporting + insights
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Continuous optimization (angles, lists, sequences, triggers)
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Confidence in outbound instead of guesswork
4. A Scalable Motion That Outlives the Engagement
You’re not dependent on me forever — you inherit a system and rhythm your team can run long-term.
What’s Included
1. Outbound Strategy + Messaging Leadership
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ICP refinement + segmentation
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Cold outbound messaging rebuild
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Testing multiple angles for fast signal
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Email + LinkedIn + call frameworks
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Clear positioning that resonates with buyers
2. Weekly Campaign Design & Execution Oversight
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Campaign planning (themes, angles, lists, triggers)
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Sequence review + optimization
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Daily and weekly outbound rhythm installation
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Real messaging review + improvement
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Data-driven iteration every week
3. Hands-On Coaching (You + Any Reps)
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Improve reply quality
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Strengthen discovery calls
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Better follow-up + reactivation
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Real examples, not textbook advice
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Increase conversion from reply → call → qualified opp
4. Systems, Tools & Reporting Setup
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CRM pipeline alignment
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Tagging + notes best practices
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Dashboard setup for outbound visibility
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No new tech required — we use what you already have
5. Ongoing Leadership Support
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Weekly syncs (Founder + me)
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Slack/Inbox access for async support
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Live messaging reviews
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Angle testing + idea generation
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Continuous optimization
Pricing
Fractional Head of Outbound
Pricing varies by company stage, complexity, and whether you have reps.
Typical ranges:
$2,500–$4,500/month
Includes:
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Weekly leadership
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Strategy + execution support
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Coaching
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System building
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Campaign oversight
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Messaging refinement
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Reporting + adjustments
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Access between sessions
Designed to give you VP-level outbound leadership at a fraction of the cost — without hiring full-time.
Results You Can Expect
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A clear, confident outbound strategy
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Messaging that gets real responses
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A working outbound engine, not theory
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More qualified conversations
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A repeatable weekly rhythm that compounds
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Higher close rates through better follow-up
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A scalable outbound motion you can rely on
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True leadership, not a “consultant in your inbox”
Ready to Build a Scalable Outbound Engine?
Let’s build the system, lead the motion, and create predictable pipeline.
👉 Book Your Discovery Call
Leads-2-Wins℠ — Clarity wins. Consistency scales.