❌
Not a Marketing Agency
No ads. No funnels.
No fluff.
❌
Not Lead Gen Spam
No SDR teams.
No high-volume blasts.
✅
What This Is
A simple system to start new client conversations.
The Fractional CFO's Pipeline Problem
You’re great at the work.
Clients value you.
But finding the next client?
That’s a different job — and it pulls you away from what you do best.
What’s actually happening
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You’re the rainmaker, the closer, and the one responsible for delivery.
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Your pipeline only works because you’re in the middle of it
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Marketing feels like shouting into the void
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You have no time to consistently start new conversations with potential clients
The result:
Growth stalls.
Revenue becomes unpredictable.
.
The Solution
You don’t need more marketing.
You need more conversations.
A Simple, Done-For-You + With-You System
We put a practical system in place to consistently start conversations with the right companies.
You stay focused on clients.
We build the conversations that lead to your next clients.
What’s included
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Messaging: clarify your sales story
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Targeting: define your ideal clients
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Contacts: verified decision-makers
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Outreach: simple, tailored messaging
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Execution: campaigns managed
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Pipeline: tracked in a simple CRM
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Support: guidance as conversations develop
Timeline 90 days
Proven Results for Founder-Led B2B Companies
29
Founder-Led B2B
Companies upported
$19.4M+
Net-New First-Year Revenue Generated
0
Additional headcount, tools or ad spend required
A Recent Example
They were relying on networking.
Chasing referrals.
Hoping something would land.
Pipeline was unpredictable.
Growth had stalled.
What we implemented
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Clear ideal client profile + target account list
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Sales messaging for key stakeholders
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Simple 3-email outreach sequence
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A repeatable sales playbook
What happened
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3 weeks: first discovery call
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7 months: low six-figure, multi-year contract
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Final meeting: CEO, CFO, and VP of Operations
The outcome
Largest deal in the company’s history
No referrals.
No warm intros.
Just a simple system for starting the right conversations with the right people.
That’s what Leads-2-Wins℠ makes possible.
$19.4M in Net-New Revenue Closed-Won Through Sales Opportunity Creation System
Each of these engagements involved founder-led selling in complex, trust-driven
environments - before or alongside building a sales team.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
Is This a Fit For Your Firm?
If this describes your firm, this will likely work:
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You don’t have a dedicated head of sales
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Growth still depends on you
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New clients come mostly from referrals
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Pipeline feels inconsistent or unpredictable
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You want more conversations — without building a sales team
If not, this probably isn’t for you.
About
For decades, I helped enterprise software companies generate $19.4M+ in net-new revenue
— without adding headcount or increasing ad spend.
Now I work exclusively with fractional CFO firms.
Because I kept seeing the same pattern:
Great operators.
Strong client work.
No consistent system to generate new opportunities.
What I Do
Most people chase leads.
I build conversations.
Leads-2-Wins℠ is a simple system to consistently start the right conversations.
This isn’t advisory. I execute.
You focus on clients.
I focus on building a predictable flow of conversations.
The Outcome
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More qualified conversations
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More opportunities
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More clients — without relying on referrals
Next Step
If you want a more predictable pipeline
without building a sales team—let's start a conversation.