More Qualified Buyer Meetings.
Stronger Sales Conversations.
I personally research selected accounts, run targeted email outreach and follow-up, and coach you or your salespeople to make the most of buyer conversations.
Focused email outreach. Sharper sales messaging. Practical sales coaching.
40+ Years Enterprise Software Sales Experience
$19.4M in First-Year Net-New Revenue Generated Across 28 B2B Companies
Targeted Sales Outreach & Coaching
TARGETED EMAIL OUTREACH & SALES COACHING
More qualified buyer meetings. Stronger sales conversations.
Getting in front of the right buyers takes research, relevant messaging and consistent follow-up.
I personally sharpen your sales story, research selected accounts and run email outreach to arrange qualified introductory meetings.
Coaching helps you or your salespeople prepare, uncover business problems, communicate value and establish meaningful next steps.
WHO IT’S FOR
B2B software founders and small sales teams with paying customers, a defined target market and a high-value solution.
You want more conversations with relevant buyers and experienced guidance to help turn interest into business.
WHAT’S INCLUDED
• Messaging & Sales Story: We sharpen how you explain the buyer’s problem, the value of solving it and why your solution deserves consideration. I use that story in outreach and refine it based on buyer responses.
• Focused Account Research: I personally research and pursue up to 60 active target accounts at a time. We review the portfolio monthly and replace accounts as they progress or are disqualified.
• Personal Email Outreach & Follow-Up: Thoughtful, relevant emails and consistent follow-up to create qualified introductory meetings.
• Meeting Coordination & Briefing: I manage responses and scheduling, then brief you or your salesperson on the account, buyer, correspondence and reason for meeting.
• Sales Coaching: Two shared 60-minute sessions per month for you or your team, focused on meeting preparation, discovery, communicating value, handling objections and advancing real opportunities.
• Progress Updates: A concise weekly summary of account activity, buyer responses, meetings held, lessons learned and priorities.
EXPERIENCED HELP. A FOCUSED SCOPE.
I’ve chosen to focus on the work I enjoy and where my experience can be most useful: targeted email outreach and practical sales coaching.
You get my personal attention applied to a defined account portfolio. That focused scope keeps the monthly investment accessible.
CLEAR RESPONSIBILITIES
I run the agreed email outreach and provide coaching.
You or your salespeople lead discovery, demonstrations, proposals, opportunity follow-up and closing.
The portfolio covers up to 60 active accounts at a time, including ongoing outreach follow-up.
INVESTMENT
$1,497 per month, plus an agreed bonus per qualified introductory meeting held.
Three-month initial engagement, then month to month.
Before outreach begins, we agree on target accounts, buyer roles, meeting qualification and the meeting bonus.
A qualified meeting takes place with a relevant buyer at an agreed target account who understands the purpose and has expressed willingness to explore a relevant business challenge.
No bonus applies to no-shows or repeat meetings with the same buyer.
I work with up to three clients at a time so each receives my personal attention.
40+ Years Enterprise Software Sales Experience
$19.4M in First-Year Net-New Revenue Generated Across 28 B2B Companies
SALES COACHING & STRATEGY
Need help with a specific sales challenge?
Get experienced guidance sharpening your sales story, preparing for an important buyer meeting or working through a difficult opportunity.
Available separately at $200 per hour. Two-hour minimum.
WHY B2B SOFTWARE FOUNDERS CHOOSE TO WORK WITH ME
You built a software company.
Now you need more conversations with the right buyers and experienced help turning interest into business.
Researching accounts, writing relevant emails and following up consistently takes time alongside serving customers and advancing sales opportunities.
I bring 40+ years of experience creating, advancing and winning complex enterprise software sales opportunities.
And I personally do the work.
I sharpen your sales story, research carefully selected accounts and run targeted email outreach and follow-up to arrange qualified introductory meetings for you or your salespeople.
Through two coaching sessions each month, I help you prepare for buyer meetings, ask stronger discovery questions, communicate business value and establish meaningful next steps.
You or your salespeople lead the sales conversations and own the opportunities. I open doors and provide experienced guidance to help turn buyer interest into business.
You gain consistent email outreach and practical sales coaching, freeing more of your time for customers and worthwhile buyer conversations.
$19.4M in First-Year Net-New Revenue Generated Across 28 B2B Software Companies
EXPECTED OUTCOMES
• More qualified introductory meetings with relevant buyers at carefully selected target accounts.
• Consistent, personally executed email outreach that complements referrals and inbound leads.
• Less time spent researching prospects and managing outreach, with more time for worthwhile sales conversations.
• Clearer sales messaging that helps buyers understand the problem you solve and the value of addressing it.
• Better preparation for buyer meetings, stronger discovery questions and clearer next steps.
• Experienced guidance for you or your salespeople as you work to turn buyer interest into new business.
IS THIS RIGHT FOR YOU?
You’re a B2B software founder-seller or lead a small sales team, and:
✓ You have paying customers, a defined target market and the resources to invest consistently in acquiring new customers.
✓ You need more qualified conversations with the right buyers.
✓ You sell a high-value solution where a few new customers can make a meaningful difference.
✓ You want sharper sales messaging and practical coaching on real opportunities.
✓ You want someone experienced to personally handle targeted email outreach and follow-up.
✓ You or your salespeople can lead buyer meetings, demonstrate your solution, follow up and close business.
Get personal email outreach and experienced sales coaching, with more time to make the most of buyer conversations.
🌎 Expanded U.S. Sales Prior to Acquisition.
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
$19.4M in First-Year Net-New Revenue | 28 Software Companies
These results came from creating the right B2B sales opportunities, getting
in front of the right decision-makers, creating a compelling reason to change,
and turning those opportunities into new customers.
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