NEED TO WIN MORE HIGH-VALUE CUSTOMERS?
Helping B2B software founders and sales leaders sharpen their sales story,
reach the right buyers, and turn qualified opportunities into new customers.
40+ Years Enterprise Software Sales Experience
$19.4M in First-Year Net-New Revenue Generated Across 28 B2B Companies
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
TARGETED OUTREACH & SALES COACHING
For B2B software founders and sales leaders who need more conversations with the right buyers and experienced help turning them into new customers.
I personally create qualified sales opportunities, then work alongside you to advance and win them.
Personal outreach. Practical coaching. Hands-on sales support
Investment
$3,500 per month
Plus $250–$500 per qualified sales opportunity. We agree on the fixed fee before outreach begins.
The fee is payable once an introductory meeting has been held and three criteria are met:
• The company fits your target customer profile.
• The buyer confirms a business need your software can address.
• An agreed next step moves the purchase evaluation forward.
Three-month initial commitment, then month-to-month.
The first three months allow us to refine outreach, build buyer conversations, and develop qualified opportunities.
Maximum two clients at a time. You work directly with me.
WHY WORK WITH ME?
You work directly with me; from the first outreach through the opportunities we pursue together.
I bring 40+ years of enterprise software sales experience and $19.4M in first-year net-new revenue generated across 28 B2B software companies.
I personally do the work and help you make the sales decisions that move business forward.
IS THIS RIGHT FOR YOU?
✓ You’re a B2B software founder or sales leader who needs more qualified buyer conversations.
✓ You have paying customers and sell a high-value solution where a few new wins can make a meaningful difference.
✓ You want sharper messaging, focused outreach, and experienced help advancing opportunities into new customers.
✓ You’re ready to invest, participate in buyer conversations, and follow through on agreed actions.
EXPECTED OUTCOMES
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Clear priorities for the accounts and opportunities worth your time.
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Stronger messaging tied to buyer problems and business value.
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More qualified buyer conversations through focused, consistent outreach.
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Better preparation for meetings, with purposeful questions and clear next steps.
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Better-qualified opportunities, with insight into stakeholders, buying decisions, and reasons to act.
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Experienced support to overcome obstacles, advance opportunities, and win new customers.
$19.4M in First-Year Net-New Revenue | 28 Software Companies
These results came from creating the right B2B sales opportunities, getting in front of the right decision-makers, creating a compelling reason to change, and turning those opportunities into new customers.
🌎 Expanded U.S. Sales Prior to Acquisition.
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
