More Qualified Meetings With High-Value Prospective Customers
I personally research and pursue the right accounts through email, cold calling and follow-up to create qualified sales conversations for you and your team.
I open doors. You and your sales team turn those
conversations into new customers.
40+ Years Enterprise Software Sales Experience
$19.4M in First-Year Net-New Revenue Generated Across 28 B2B Companies
Targeted Sales Outreach & Coaching
More conversations with the right buyers. Experienced sales guidance to help you move forward.
More qualified meetings with the right buyers. A stronger sales story to earn their attention.
I help sharpen your sales story so buyers understand the problem you solve, why it matters and why a meeting is worthwhile. Then I personally pursue the right accounts, manage follow-up and arrange qualified introductory video meetings.
You or your sales team lead the meetings, with my help preparing and deciding what to do next.
A FOCUSED APPROACH TO HIGH-VALUE ACCOUNTS
I focus on up to 20 carefully selected companies per month so I can research each business, understand relevant challenges, tailor the outreach and reach multiple people involved in the buying decision.
Each account gets personal attention and professianal persistent follow-up.
WHAT’S INCLUDED:
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Messaging & Sales Story: We sharpen how you explain the buyer’s problem, the value of solving it and why your solution deserves consideration. I use that story in outreach and refine it based on buyer responses.
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Targeted Outreach: Personal email, cold calling and selective LinkedIn outreach to multiple relevant stakeholders within each selected account.
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Meeting Coordination: I manage responses, follow-up and scheduling to bring qualified introductory video meetings onto your calendar.
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Meeting Preparation & Debrief: I help you prepare discovery questions and review what you learned afterward.
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Next-Step Guidance: I help you shape the immediate follow-up so each productive introductory meeting leads to a clear next step.
INVESTMENT:
$1,497 per month, plus an agreed fee per qualified introductory meeting held.
Before outreach begins, we agree on target companies, buyer roles and what qualifies as a meeting.
You and your team own the sales process after the introduction.
I work with up to three clients at a time so each gets my personal attention.
WHY B2B FOUNDER-SELLERS CHOOSE TO WORK WITH ME
You built a software company.
Now you need to win more high-value new customers.
You’re still responsible for selling, but researching accounts, writing outreach, and following up shouldn’t consume your day.
I bring 40+ years of experience creating, advancing, and winning complex enterprise software sales opportunities.
And I personally do the work.
I identify and pursue the right companies and decision-makers, sharpen your sales messaging, and arrange qualified introductory meetings with you.
You lead the sales conversations, with my guidance on strategy and tactics to help turn buyer interest into business.
You get an experienced sales partner who opens doors and helps you make the most of the conversations that follow.
$19.4M in First-Year Net-New Revenue Generated across 28 B2B software companies
EXPECTED OUTCOMES
✓ More qualified sales conversations with the right decision-makers at companies worth winning.
✓ Consistent outbound outreach that complements your referrals and inbound leads.
✓ Less time spent prospecting and more time leading meaningful sales conversations.
✓ Clearer sales messaging that gives buyers a stronger reason to change and choose you.
✓ Experienced guidance to help you advance opportunities and win more high-value new customers.
$19.4M in First-Year Net-New Revenue | 28 Software Companies
These results came from creating the right B2B sales opportunities, getting
in front of the right decision-makers, creating a compelling reason to change,
and turning those opportunities into new customers.
.
IS THIS RIGHT FOR YOU?
You’re a B2B software founder still personally responsible for winning customers, and:
✓ You have paying customers and want to win more high-value new customers.
✓ You need more conversations with the right buyers.
✓ Consistent prospecting competes with time needed for your product, customers, and active sales opportunities.
✓ You sell a high-value solution where a few new customers can make a meaningful difference.
✓ You want experienced sales guidance while you lead the sales conversations.
Get help opening doors and turning buyer interest into business before hiring your first salesperson.
🌎 Expanded U.S. Sales Prior to Acquisition.
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
NEED TO BRING IN MORE HIGH-VALUE CUSTOMERS?
25-Minute New Customer Growth Conversation
40+ YEARS
Enterprise Software Sales
$19.4M
First-Year Net-New Revenue Generated
28
B2B Companies