NEED TO WIN MORE HIGH-VALUE CUSTOMERS?
Helping B2B software founders and sales leaders sharpen their sales story,
reach the right buyers, and turn qualified opportunities into new customers.
40+ Years Enterprise Software Sales Experience
$19.4M in First-Year Net-New Revenue Generated Across 28 B2B Companies
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
TARGETED OUTREACH & SALES COACHING
For B2B software founders doing the selling themselves and sales leaders without sales reps who want more conversations with the right buyers and experienced help turning those conversations into new customers.
I personally create qualified sales opportunities, then work alongside you to advance and win them.
Here's how we work together:
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Sharpen your sales messaging and buyer value story.
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Personally research and pursue up to 20 active target accounts at a time through targeted email outreach and consistent follow-up. We review the list together and replace accounts as priorities change.
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Prepare personalized LinkedIn connection messages for you to send.
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Arrange introductory buyer meetings and brief you before each conversation.
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Help advance and win the opportunities we create through practical guidance on qualification, buyer conversations, stakeholder involvement, proposals, and agreed next steps.
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Two 60-minute coaching sessions per month to work through your sales opportunities, prepare for upcoming conversations, and address obstacles to winning the business.
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Concise weekly progress updates.
Investment
$3,500 per month
Plus an agreed fee of $250 to $500 per introductory meeting held that develops into a qualified sales opportunity.
We agree on a fixed opportunity fee and qualification criteria before outreach begins. A qualified opportunity must fit your target profile, have a buyer-confirmed business need your software can address, and include an agreed next step to evaluate a potential purchase.
Three-month initial commitment, then month-to-month.
Reaching busy buyers takes relevant messaging, consistent follow-up, and time to build familiarity.
The first 90 days give us time to learn what gets a response, refine the outreach, and develop qualified sales opportunities.
Results can begin sooner, but a few weeks won’t give us a fair basis for judging the work.
I work with a maximum of two clients at a time, giving each my personal attention and consistent effort.
WHY B2B SOFTWARE FOUNDERS AND SALES LEADERS CHOOSE TO WORK WITH ME
You’re responsible for winning new customers.
You may be a founder doing the selling while running the company, or a sales leader without reps to help create and pursue new opportunities.
Finding the right buyers, getting their attention, and turning conversations into customers takes consistent effort and experienced sales judgment.
I bring 40+ years of experience creating, advancing, and winning complex enterprise software sales opportunities.
And I personally do the work.
We start with your growth goals, your current opportunities, and where you need help.
I sharpen your sales messaging, personally research and pursue strategically selected accounts, and create conversations with relevant buyers.
When those conversations become qualified opportunities, I work alongside you to advance and win them.
Together, we uncover business problems, communicate value, involve the right stakeholders, and agree on next steps that move buying decisions forward.
You lead the buyer relationship, with an experienced sales partner helping you open doors and work opportunities through to a decision.
I work with a maximum of two clients at a time, giving each my personal attention and consistent effort.
$19.4M in First-Year Net-New Revenue Generated Across 28 B2B Software Companies
EXPECTED OUTCOMES
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Clear sales priorities so you know which accounts and opportunities deserve your time.
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Stronger messaging that connects your software to buyer problems and business value.
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More qualified conversations with relevant buyers through focused, consistent outreach.
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Better preparation for buyer conversations, with clear questions, relevant value points, and meaningful next steps.
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Better-qualified opportunities, with a clearer understanding of who is involved, how decisions are made, and why the buyer would act.
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Experienced sales support to help you address obstacles, advance the opportunities we create, and win new customers.
IS THIS RIGHT FOR YOU?
You’re a B2B software founder doing the selling yourself, or a sales leader without sales reps, and:
✓ You have paying customers and the resources to invest in winning more.
✓ You sell a high-value solution where a few new customers can make a meaningful difference.
✓ You need more qualified conversations with the right buyers.
✓ You want help communicating your software’s business value and turning buyer interest into qualified sales opportunities.
✓ You want an experienced sales partner to help advance and win the opportunities we create.
✓ You’re ready to commit time, lead buyer conversations, and follow through on agreed actions.
We work together from strategically selected target accounts to qualified opportunities and new customers.
$19.4M in First-Year Net-New Revenue | 28 Software Companies
These results came from creating the right B2B sales opportunities, getting in front of the right decision-makers, creating a compelling reason to change, and turning those opportunities into new customers.
🌎 Expanded U.S. Sales Prior to Acquisition.
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
