You Deliver Fractional CFO Services
We Help You Create Consistent
New Client Conversations.
Most fractional CFO firms rely heavily on referrals - until they slow down.
When they do, new client flow becomes unpredictable.
Leads-2-Wins℠ is a simple, practical way to start consistent conversations
with the right companies - without adding complexity or taking
focus away from client work.
We are not a marketing agency.
If you're looking for ads, funnels, or a full marketing overhaul - this isn't that.
If you're looking for outsourced SDR teams or high-volume lead generation - this isn't that either.
Leads-2-Wins℠ is a focused, done-for-you and with-you system designed to do one thing:
Start real conversations with companies that may need CFO-level support.
No complexity. No noise. Just consistent, practical execution.
The Fractional CFO's Pipeline Problem
You’re great at the work. Clients value you.
But finding the next client?
That’s a different skill - and it’s pulling you away from what you do best.
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You’re the rainmaker, closer, and delivery team
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Pipeline lives in your head (or nowhere)
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Marketing feels like shouting into the void
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You know you should be prospecting - but there’s no time
Growth stalls. Revenue becomes unpredictable.
.
The Solution
Most firms don’t need more complexity - just a simple way to start a few additional conversations each month.
A Done-for-You + With-You Client Conversation System
We put a simple, practical system in place to consistently start conversations with the right companies.
You stay focused on clients.
We help create the pipeline.
What's included:
• Messaging Workshop: 90 minutes to clarify your sales story
• ICP Targeting: Define exactly who you serve best
• Verified Contact List: Key stakeholders at target companies
• Outreach Sequences: Simple, tailored messaging for your market
• Outbound Execution: Campaigns launched and managed
• Pipeline Tracking: Clear visibility in a simple CRM
• Sales Support: Guidance as conversations develop
Duration: 90 days
Outcome: Consistent, qualified client conversations on your calendar
Proven Results for Founder-Led B2B Companies
29
Founder-Led B2B
Companies upported
$19.4M+
Net-New First-Year Revenue Generated
Zero
Additional headcount, tools or ad spend required
Not a CFO firm - but the same pipeline problem.
From Cold Outreach to a Multi-Year Six-Figure Client
A supply chain founder - an engineer with no sales background - was stuck.
Relying on networking. Chasing referrals. Hoping something would land.
Pipeline was unpredictable. Growth had stalled.
What we built together
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Clear ideal buyer profile and target account list
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Sales messaging for key stakeholders
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A simple 3-email outreach sequence
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A repeatable sales playbook
The results
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3 weeks - First discovery call from outreach
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7 months - Low six-figure, multi-year contract signed
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Final meeting - CEO, CFO, and VP of Operations
👉 Outcome: The largest deal in the company’s history
No referrals. No warm intros.
Just a simple system for starting the right conversations.
That’s what Leads-2-Wins℠ makes possible.
$19.4M in Net-New Revenue Closed-Won Through Sales Opportunity Creation System
Each of these engagements involved founder-led selling in complex, trust-driven
environments - before or alongside building a sales team.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
🎯 Is This a Fit?
If this describes your firm, this will likely work.
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You don’t have a true head of sales
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You have 0–2 reps (or none) and growth still depends on you
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New clients come mostly from referrals or your network
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Pipeline feels inconsistent or unpredictable
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You want a steady flow of conversations without building a full sales team
If not, this probably isn’t for you.
About
I’m John Duvenage.
For decades, I helped enterprise software companies generate $19.4M+ in net-new revenue — without adding headcount or increasing ad spend.
Now I work exclusively with fractional CFO firms.
Because I kept seeing the same pattern:
Great operators.
Strong client work.
But no consistent system to generate new opportunities.
What I Do
I built Leads-2-Wins℠ to fix that.
This is not advisory.
I execute.
You focus on serving clients
I focus on creating a predictable flow of new conversations.
More conversations. More opportunities. More clients.
🎯 What that means
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More qualified conversations
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More opportunities
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More clients — without relying on referrals
🚀 Next Step
If you want a more predictable pipeline without building a sales team, we should talk.