STRUGGLING TO CREATE ENOUGH WINNABLE SALES OPPORTUNITIES?
For B2B Software Founder-Sellers
I work directly with founder-sellers to consistently create qualified
sales opportunities — and help turn those opportunities into new customers.
40+ Years Enterprise Sales Experience | $19.4M First-Year Net-New Revenue Generated
FROM TARGET ACCOUNT TO CLOSED-WON CUSTOMER.
SALES OPPORTUNITY CREATION
Create More Winnable Sales Opportunities. Win More New Customers.
Most B2B companies don't need more leads or more sales activity.
They need more winnable sales opportunities with the right companies and the right decision-makers.
I work directly with B2B Founder CEOs and sales leaders to strengthen the sales positioning, identify the companies worth pursuing, reach the right decision-makers, and personally create qualified sales opportunities.
And I don't stop when the meeting is booked.
I stay involved as opportunities develop — working with you and your team to advance them, overcome obstacles, and turn more of them into new customers.
Positioning → Target Companies → Decision-Makers → Qualified Opportunities → Closed-Won Customers
The objective isn't a lead or a booked appointment. It's a winnable sales opportunity.
WHY B2B FOUNDER-SELLERS CHOOSE TO WORK WITH ME
You built a software company — not a sales prospecting operation.
You may still be responsible for winning new customers, but that doesn't mean you have the time or desire to spend your days cold calling prospects, recording videos, or trying to become an outbound sales expert.
That's where I come in.
I bring 40+ years of enterprise sales experience creating, advancing, and winning complex B2B software sales opportunities — including ERP, supply chain, PLM, and other enterprise solutions.
And I personally do the work.
I work directly with you to identify the right target companies, get the attention of the right decision-makers, create qualified sales opportunities, and help turn those opportunities into new customers.
You stay involved where you're most valuable — the sales conversations and buying decisions — without having to become a full-time prospector.
I don't stop when the meeting is booked.
The objective is a new customer.
$19.4M First-Year Net-New Revenue Generated
28 B2B Companies
40+ Years Enterprise Sales Experience
EXPECTED OUTCOMES
✓ Create more qualified, winnable sales opportunities.
✓ Get in front of the right decision-makers at companies worth winning.
✓ Build a more consistent pipeline without relying on referrals or inbound leads.
✓ Spend less time prospecting and more time having meaningful sales conversations.
✓ Give buyers a stronger reason to change — and choose you.
✓ Turn qualified opportunities into high-value new customers.
✓ Build a more predictable approach to new customer growth.
IS SALES OPPORTUNITY CREATION RIGHT FOR YOU?
Sales Opportunity Creation is designed for B2B software founder-sellers who are still personally responsible for winning new customers.
It's particularly valuable when:
✓ You need more qualified sales opportunities to achieve your new customer growth goals.
✓ You know there are companies that should be good customers — but you're not consistently getting in front of the right decision-makers.
✓ You don't have the time or desire to spend your days prospecting, cold calling, or recording videos just to create sales conversations.
✓ You want a more focused and consistent approach than relying primarily on referrals, inbound leads, networking, or occasional outreach.
✓ You sell a high-value solution where a few of the right new customers can materially impact your business.
✓ You want an experienced sales partner who can create opportunities with you — and stay involved as you work to win them.
If you're still personally responsible for new customer sales and need more winnable opportunities, let's talk.
LET'S TALK →
$19.4M in First-Year Net-New Revenue
These results came from creating the right B2B sales opportunities, getting
in front of the right decision-makers, creating a compelling reason to change,
and turning those opportunities into new customers.
.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
