Customer Acquisition Problem Solver
for Founder-Led B2B Companies
I help B2B companies identify and fix the obstacles
preventing them from creating more qualified opportunities,
winning more deals, and generating predictable net-new revenue.
Built by a proven B2B salesperson with a track record of generating
$19.4M in net-new first-year customer revenue across 28 B2B companies.
The Customer Acquisition Problem
You deliver great work.
Customers trust you.
Client relationships are strong.
But creating new customer opportunities consistently often depends too heavily on:
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referrals and inbound activity
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founder-led selling
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inconsistent business development
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unclear market positioning
What Happens Next
New customer acquisition slows down.
Opportunity creation slows down.
Fewer qualified opportunities enter the pipeline.
Revenue forecasts become less reliable.
And net-new revenue goals become harder to achieve.
What Predictable Customer Acquisition Requires
"Growth becomes more predictable when customer
acquisition becomes more predictable."
Acquiring new customers consistently requires more than referrals, inbound marketing, or founder-led selling. It usually comes down to four things working together:
POSITIONING & MESSAGING
Clearly communicate who you help, the problems you solve, and why buyers should choose you.
TARGETED
OUTREACH
Create conversations with carefully selected decision-makers instead of waiting for referrals or inbound opportunities.
SALES CONVERSATIONS
Turn initial interest into meaningful conversations with buyers who have a reason to change.
NEW CUSTOMER ACQUISITION SYSTEM
A practical process for creating opportunities, advancing deals, and generating predictable
net-new revenue.
BUILT WITH YOU
Work directly with an experienced customer acquisition partner—not an agency, junior team, or outsourced SDR operation.
FOCUSED ON CUSTOMER ACQUISITION
Improve positioning, messaging, outreach, and sales execution so more of the right companies become customers.
QUALITY OVER VOLUME
Built around targeted accounts, real conversations, and qualified opportunities—not vanity metrics or mass outreach.
When Customer Acquisition Improves
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More qualified opportunities enter the pipeline
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More conversations happen with the right decision-makers
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Sales opportunities advance more consistently
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New customers are acquired more predictably
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Revenue forecasts become more reliable
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Growth becomes less dependent on referrals and inbound activity
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Net-new revenue goals become easier to achieve
$19.4M in Net-New First-Year Revenue Created
These results were achieved in founder-led B2B companies where
acquiring new customers depended on stronger positioning,
clearer messaging, targeted outreach, and practical sales execution.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
