For Founders and Sales Leaders in B2B SaaS & Tech
WIN MORE OF THE RIGHT DEALS
Most revenue problems aren’t activity problems. They’re deal judgment problems.
If your pipeline feels busy but revenue feels inconsistent, the issue usually isn’t effort
it’s targeting, qualification, and discipline.
I work with founders and sales leaders to improve pipeline quality, increase win rates,
and strengthen revenue performance - without adding sales headcount.
$19.4 Million in net-new first-year revenue closed-won
How I Help
Winning more of the right deals isn’t about working harder.
It’s about improving the quality of opportunities entering your pipeline - and advancing them with discipline.
The objective is simple:
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Improve win rates.
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Shorten sales cycles.
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Increase revenue without adding headcount.
Create the Right Opportunities
Sharpen your ideal buyer profile and positioning so outreach generates serious, qualified conversations.
The result:
Stronger pipeline quality.
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More quality meetings
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Higher early-stage conversion.
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Less wasted sales effort.
Advance Deals With Discipline
Identify hesitation early, strengthen messaging mid-cycle, and move real buyers forward without pressure tactics or false momentum.
The result:
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Fewer stalled deals.
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Shorter cycles.
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More predictable forecasting.
Win What Truly Fits
Navigate decision dynamics, eliminate wasted effort, and close business that aligns with your strategy.
The result:
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Improved close rates.
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Cleaner pipeline.
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Revenue you actually want.
I work directly with founders and sales leaders to improve the numbers that matter - pipeline quality, win rate, and revenue performance.
No heavy programs.
No long-term contracts.
Just disciplined pratical advisory applied to real opportunities, deals and real revenue decisions.
The Revenue Discipline Advisory
This is a limited monthly advisory relationship focused on improving pipeline quality, deal judgment, and win rates.
Designed for founders and sales leaders actively responsible for revenue.
What This Includes
One 60-minute strategic session per month
Each session is applied directly to:
• Opportunity creation and targeting
• Live pipeline and deal review
• Messaging refinement
• Buyer hesitation and decision dynamics
• Clear next-step direction on priority deals
You leave with defined actions tied to revenue improvement.
Direct email access between sessions
For real-time deal situations and quick judgment calls.
Investment
$750 per month
Month-to-month.
Cancel anytime.
Most advisory relationships continue for 6–18 months while revenue responsibility remains active.
If you want to create, advance and win more new sales opportunities, let’s talk.
Founder-Led Revenue, Proven in Practice
Each of these engagements involved founder-led selling in complex, trust-driven
environments - before or alongside building a sales team.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
