Leads-2-Wins℠
Build a Sales Opportunity Creation System
That Ensures Your Team Has Enough
Qualified Pipeline to Hit Its Number
🔥$19.4M in net-new first-year revenue closed-won through
systems I helped build and execute.
I help founders and revenue leaders design and execute
outbound systems that consistently create qualified
sales opportunities and drive new client wins.
Sales targets are won or lost based on whether enough qualified opportunities are created upstream.
Most companies don’t fail because of product, service quality, or sales ability.
They fail because they never build a repeatable system for creating new sales opportunities.
They rely on:
• Referrals that fluctuate
• Founder-led selling that doesn’t scale
• Generic outbound that produces inconsistent results
• Lead generation vendors that create activity, not opportunity creation capability
Without a system, pipeline is unpredictable.
Without predictable pipeline, hitting sales targets becomes uncertain.
We help you build that system.
A Sales Opportunity Creation System ensures your team consistently creates enough qualified pipeline to hit growth targets and win new clients.
This is the foundation of predictable revenue growth.
Sales Opportunity Creation Advisory
$750 / month.
Expert guidance to keep your sales moving and revenue growing.
For founders doing their own sales who need clarity, structure, and accountability.
Create: Improve targeting and messaging
Monthly audits of your ICP, messaging, and outreach so you focus on buyers most likely to convert.
Advance: Move deals forward with confidence
Strategic reviews of active opportunities with clear next steps to unblock deals and maintain pipeline momentum.
Win: Build consistency and predictable progress
Ongoing guidance and accountability so you execute the right activities to drive steady revenue growth.
Outcome:
• Clear sales direction
• Stronger pipeline focus
• Improved win rates
• Consistent revenue momentum
Best for:
Sales leaders who want expert guidance and steady progress.
⚙️ Sales Opportunity Creation System Build
$4,500 / month · 90-Day Build
Performance-based bonus tied to pipeline and closed customers.
A hands-on, done-with-you build to install and execute a complete, scalable sales engine.
For founders ready to accelerate growth and build predictable revenue.
Create: Build a predictable outbound pipeline
We design and implement your outbound system so you consistently generate qualified introductory meetings.
Advance: Convert meetings into qualified opportunities. We implement a structured framework so your conversations consistently turn into real, winnable pipeline.
Win: Close deals and land new customers
Direct support on discovery, positioning, and closing so you generate customers—not just activity.
Outcome:
• Fully operational outbound system
• Consistent qualified pipeline
• Repeatable sales process
• Active opportunities and new customers
Best for:
Sales leaders serious about building scalable, predictable revenue.
If you're considering using an Agency.
⚠️ STOP!
Stop Renting Pipeline. Build Your Own Sales Opportunity Creation System.
Most lead generation agencies create temporary activity - not permanent capability.
When you stop paying, pipeline disappears.
We help you build a system your company owns - one that consistently creates qualified opportunities and drives new client wins.
You don’t just get meetings.
You build a repeatable pipeline creation capability.
Typical Lead Generation Agency
- You rent pipeline. When you stop paying, results stop.
- Generic outreach sent to thousands of prospects.
- Focused on activity metrics like emails and meetings.
- Black-box reporting with little strategic clarity.
- Meetings generated without helping you close deals.
- No lasting internal capability.
- Your competitors can use the same agency.
- Ongoing dependency on external vendors.
Your Revenue Engine
✓ You build a permanent internal asset that produces pipeline long-term.
✓ Founder-driven messaging based on your real expertise.
✓ Focused on generating real opportunities and customers.
✓ Full clarity on targeting, messaging, and deal progression.
✓ Direct support moving real opportunities toward closed customers.
✓ A repeatable system future sales hires can execute.
You build a proprietary revenue advantage tailored to your company.
✓ Full ownership of your pipeline, process, and growth.
Build a Sales Asset - Not a Recurring Expense
By the end of the engagement, you don’t just have more meetings.
You have a repeatable system for generating and closing new customers.
A revenue engine your company owns.
Winning New Sales - Proven in Practice
Each of these engagements involved founder-led selling in complex, trust-driven
environments - before or alongside building a sales team.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
