😕 Unclear Positioning❓
A weak sales story outcome: Not booking enough intro meetings - Buyers resist your “pitch” - Prospects say “so what?” instead of “tell me more” - Emails and LinkedIn messages falling flat - Deals stalling or going dark
📉 Weak Pipeline ❓
Pipeline isn't just a sales metric. It's your company's heartbeat. It reflects your future revenue, your go-to-market health, and your execution discipline. Ignore it, and you'll miss your number.
⚠️ MissingTargets ❓
To hit our targets consistely, we must replace our current ad-hoc approach with a repeatable sales system that consistently moves prospects from Leads-2-Wins℠
If creating and winning more qualified sales opportunities is a priority for your business, let's talk
Two Ways to Create and Win More Sales Deals
01. The Sales Messaging & Differentiation Sprint
In this 90-minute intensive, we strip away the generic corporate messaging that’s stalling your deals.
We’ll review your current outreach, clarify your value proposition, and sharpen the messaging you need to create more sales conversations and opportunities.
In 90 minutes you’ll walk away with:
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A clear, differentiated value proposition, so prospects immediately understand why you’re different and worth a conversation.
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A sharper sales narrative with a simple way to explain what you do that resonates with buyers instead of sounding like everyone else.
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Improved outreach messaging, with clearer language for emails and LinkedIn prospecting designed to generate more replies and meetings.
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A positioning angle that stands out in crowded markets, so your company stops blending into the noise.
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A practical messaging framework, with something you and your team can consistently use across outreach, discovery calls, and sales conversations.
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Messaging you can start using immediately, so you can begin creating more sales conversations and opportunities right away.
Ideal for:
• B2B founders still leading sales
• Companies struggling to differentiate in crowded markets
• Hearing “not interested” all too often
• Founders who want clearer messaging that actually drives sales conversations
Result
You’ll leave with clear, differentiated sales messaging you can immediately use to create more conversations and opportunities.
$995 — One-Time
Includes the 90-minute Sprint session and preparation review.
Preparation required: You'll complete a short worksheet beforehand so we can review your messaging and outreach in advance and focus the session on practical improvements.
02. The Leads-2-Wins℠ System Implementation
Stop chasing leads. Start owning your market.
Most founders and sales leaders are busy running the business, but very few are actually building a predictable pipeline.
Over 90 days, we implement the Leads-2-Wins℠ system inside your business to consistently create and win new sales opportunities - bridging the gap between “unknown” and “closed-won.”
Over 90 days we implement:
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A clear opportunity creation strategy, so you consistently generate qualified conversations with the right buyers.
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A differentiated sales narrative, with Messaging that positions your company as the obvious choice in your market.
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Outbound and outreach systems that create meetings using LinkedIn, email, and prospecting approaches designed to generate real conversations with the right buyers.
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A repeatable opportunity creation process, with a structured path from outreach → conversation → opportunity.
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Deal progression frameworks that increase win rates, with clear steps that guide prospects from interest to decision.
• A practical sales operating rhythm, with simple systems for managing pipeline, opportunities, and revenue growth.
Ideal for
• B2B founder-sellers preparing to hire their first sales team
• Companies with inconsistent pipeline and unpredictable revenue
• Founders who want a repeatable system for creating and winning deals
• Businesses ready to move from opportunistic selling to predictable growth
Result
You’ll have a working Leads-2-Wins℠ sales engine that consistently creates opportunities, moves prospects through a structured sales process, and helps your team turn conversations into closed-won deals.
Monthly Retainer + Success-Based Incentives
$19.4M in Net-New Revenue Closed-Won Through Sales Opportunity Creation System
Each of these engagements involved founder-led selling in complex, trust-driven
environments - before or alongside building a sales team.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
