FOR FRACTIONAL CFO FIRMS
WE HELP YOU CONSISTENTLY
WIN NEW CLIENTS
By building the conversations that lead to them
No ads. No funnels. No noise.
When referrals slow down, pipeline becomes unpredictable.
Leads-2-Wins℠ gives you a steady flow of qualified opportunities
— without pulling you away from client work.
❌
Not a Marketing Agency
No ads. No funnels.
No fluff.
❌
Not Lead Gen Spam
No SDR teams.
No high-volume blasts.
✅
What This Is
A simple system to start new client conversations.
The Fractional CFO's Pipeline Problem
You’re great at the work.
Clients value you.
But finding the next client?
That’s a different job — and it pulls you away from what you do best.
What’s actually happening
-
You’re the rainmaker, the closer, and the one responsible for delivery.
-
Your pipeline only works because you’re in the middle of it
-
Marketing feels like shouting into the void
-
You have no time to consistently start new conversations with potential clients
The result:
Growth stalls.
Revenue becomes unpredictable.
.
The Solution
You don’t need more marketing.
You need more conversations.
A Simple, Done-For-You + With-You System
We put a practical system in place to consistently start conversations with the right companies.
You stay focused on clients.
We build the conversations that lead to your next clients.
What’s included
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Messaging: clarify your sales story
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Targeting: define your ideal clients
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Contacts: verified decision-makers
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Outreach: simple, tailored messaging
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Execution: campaigns managed
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Pipeline: tracked in a simple CRM
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Support: guidance as conversations develop
Timeline 90 days
Proven Results for Founder-Led B2B Companies
29
Founder-Led B2B
Companies upported
$19.4M+
Net-New First-Year Revenue Generated
0
Additional headcount, tools or ad spend required
A Recent Example
They were relying on networking.
Chasing referrals.
Hoping something would land.
Pipeline was unpredictable.
Growth had stalled.
What we implemented
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Clear ideal client profile + target account list
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Sales messaging for key stakeholders
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Simple 3-email outreach sequence
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A repeatable sales playbook
What happened
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3 weeks: first discovery call
-
7 months: low six-figure, multi-year contract
-
Final meeting: CEO, CFO, and VP of Operations
The outcome
Largest deal in the company’s history
No referrals.
No warm intros.
Just a simple system for starting the right conversations with the right people.
That’s what Leads-2-Wins℠ makes possible.
$19.4M in Net-New Revenue Closed-Won Through Sales Opportunity Creation System
Each of these engagements involved founder-led selling in complex, trust-driven
environments - before or alongside building a sales team.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
Is This a Fit For Your Firm?
If this describes your firm, this will likely work:
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You don’t have a dedicated head of sales
-
Growth still depends on you
-
New clients come mostly from referrals
-
Pipeline feels inconsistent or unpredictable
-
You want more conversations — without building a sales team
If not, this probably isn’t for you.
About
For decades, I helped enterprise software companies generate $19.4M+ in net-new revenue
— without adding headcount or increasing ad spend.
Now I work exclusively with fractional CFO firms.
Because I kept seeing the same pattern:
Great operators.
Strong client work.
No consistent system to generate new opportunities.
What I Do
Most people chase leads.
I build conversations.
Leads-2-Wins℠ is a simple system to consistently start the right conversations.
This isn’t advisory. I execute.
You focus on clients.
I focus on building a predictable flow of conversations.
The Outcome
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More qualified conversations
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More opportunities
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More clients — without relying on referrals
Next Step
If you want a more predictable pipeline
without building a sales team—let's start a conversation.