Your Repeatable Sales Engine.
Built With You.
Handed Over in 90 Days
I act as your fractional VP of Sales and Biz Dev for 3 months - targeting high-value accounts, booking meetings, and closing deals while building a system your team owns forever
Track record: $19.4M first-year revenue
generated across 28 B2B companies
Is Your Customer Growth Too Dependent on You?
Most founder-led software companies don't have a product problem.
They have a customer acquisition problem.
Some months you create new customers.
Other months you're busy delivering, supporting customers, hiring, or building product—and new business slows to a crawl.
Before long, you're wondering where the next qualified opportunity will come from.
The problem isn't your product.
It isn't your sales ability.
It's that your business doesn't yet have a repeatable customer acquisition system that consistently creates qualified opportunities—whether you're selling that week or not.
That's exactly what we build together.
What We'll Build Together in 90 Days
Over 90 days, we won't just create more sales activity—we'll build the foundation for predictable customer growth.
By the end of our engagement, you'll have:
✓ Clear Positioning & Messaging that resonates with your ideal buyers and starts more meaningful sales conversations.
✓ A Prioritized Target Account List focused on the companies most likely to become long-term customers.
✓ A Repeatable Outbound Customer Acquisition System that consistently creates qualified opportunities.
✓ Qualified Opportunities Moving Through Your Pipeline instead of wondering where your next customer will come from.
✓ A Stronger Sales Process that helps convert more qualified opportunities into paying customers.
✓ An In-House Customer Acquisition Capability with the documented process, playbook, and know-how to continue growing long after our engagement ends.
How We'll Work Together
This is a hands-on, execution-focused partnership. We don't spend weeks planning. We start building your customer acquisition system immediately using my proven 90-Day Revenue Growth System℠.
1. Refine Your Positioning & Messaging
Develop messaging that resonates with your ideal buyers and creates more meaningful sales conversations.
2. Build the Right Target Account List
Identify and prioritize the companies most likely to become high-value, long-term customers.
3. Build the Outbound Engine
Launch a highly targeted outbound system designed to consistently create conversations with the right decision-makers.
4. Create Qualified Opportunities
Execute targeted outreach that generates qualified introductory meetings directly on your calendar.
5. Win New Customers Together
I work alongside you throughout the sales process—preparing for meetings, navigating opportunities, overcoming obstacles, and helping convert qualified opportunities into paying customers.
6. Build an In-House Customer Acquisition Capability
By Day 91, your team owns the complete customer acquisition system—including the process, messaging, playbook, and capability to consistently create qualified opportunities and win more new customers without depending on me.
How We'll Work Together
This is a hands-on, execution-focused partnership. We don't spend weeks planning. We start building your customer acquisition system immediately using my proven 90-Day Revenue Growth System℠.
1. Refine Your Positioning & Messaging
Develop messaging that resonates with your ideal buyers and creates more meaningful sales conversations.
2. Build the Right Target Account List
Identify and prioritize the companies most likely to become high-value, long-term customers.
3. Build the Outbound Engine
Launch a highly targeted outbound system designed to consistently create conversations with the right decision-makers.
4. Create Qualified Opportunities
Execute targeted outreach that generates qualified introductory meetings directly on your calendar.
5. Win New Customers Together
I work alongside you throughout the sales process—preparing for meetings, navigating opportunities, overcoming obstacles, and helping convert qualified opportunities into paying customers.
6. Build an In-House Customer Acquisition Capability
By Day 91, your team owns the complete customer acquisition system—including the process, messaging, playbook, and capability to consistently create qualified opportunities and win more new customers without depending on me.
How We'll Work Together
This is a hands-on, execution-focused partnership. We don't spend weeks planning. We start building your customer acquisition system immediately using my proven 90-Day Revenue Growth System℠.
1. Refine Your Positioning & Messaging
Develop messaging that resonates with your ideal buyers and creates more meaningful sales conversations.
2. Build the Right Target Account List
Identify and prioritize the companies most likely to become high-value, long-term customers.
3. Build Your Outbound Engine
Launch a highly targeted outbound system designed to consistently create conversations with the right decision-makers.
4. Create Qualified Opportunities
Execute targeted outreach that generates qualified introductory meetings directly on your calendar.
5. Win New Customers Together
I work alongside you throughout the sales process—preparing for meetings, navigating opportunities, overcoming obstacles, and helping convert qualified opportunities into paying customers.
6. Build an In-House Customer Acquisition Capability
By Day 91, your team owns the complete customer acquisition system—including the process, messaging, playbook, and capability to consistently create qualified opportunities and win more new customers without depending on me.
Why This Is Different
Most consultants give you advice.
Most agencies generate leads.
Most sales trainers teach theory.
I work alongside you to build, execute, refine, and transfer a complete customer acquisition system that becomes a permanent asset of your business.
When our 90-day engagement ends, you won't just have more meetings or a few new customers.
You'll have:
✓ A proven customer acquisition process.
✓ Refined positioning and messaging.
✓ A prioritized target account strategy.
✓ A repeatable outbound system.
✓ Qualified opportunities moving through your pipeline.
✓ A documented playbook your team owns.
✓ The in-house capability to continue creating and winning new customers
That's the difference.
$19.4M in Net-New First-Year Revenue Created
These results were achieved in founder-led B2B companies where
acquiring new customers depended on stronger positioning,
clearer messaging, targeted outreach, and practical sales execution.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
Frequently Asked Questions
Start with Clarity
Before investing in a complete customer acquisition system, it's important to understand what's really preventing predictable customer growth.
That's exactly why I created the New Customer Growth Blueprint℠.
In a private 60-minute working session, we'll identify the primary constraint limiting your growth, prioritize the highest-impact actions for the next 90 days, and determine the best path forward for your business.
Whether we continue working together or not, you'll leave with a personalized Executive Growth Blueprint and a practical roadmap you can begin implementing immediately.
Explore The Customer Growth Blueprint℠
Or, if you're ready to build a repeatable customer acquisition system,