Are you the Founder of a software company looking to CREATE, ADVANCE, and WIN more NEW sales opportunities, more predictably?

(Without significant cost or complication)

And Are You...

 

  • Missing your sales goals; tired of dealing with its negative impact on your family, employees, investors, current customers, and future potential customers?

  • ​Frustrated with the ever-widening gap between the number of leads you’re getting versus what you need to achieve your sales plan?

  • Feeling nauseous when you think about the money you’ve thrown away to lead generation companies and other marketing activities without ever getting the results you expected​?

  • Dissatisfied with your website's ability to capture leads that convert to sales​?

  • Worn out reading books, doing online courses, or attending one-off sales training programs that don't work in helping you create, advance, and win more new sales opportunities?

If you're experiencing anything related to not hitting your sales goals, we created the Leads-2-Wins system to help you produce a steadier flow of best-fit leads, schedule more meetings, build a stronger pipeline, and win more new customers - more consistently.

And the system is implemented in your company - so you own it, and control your own sales destiny.

You are and your potential customers are the heroes in this story...

The leads-2-Wins system is a:

  • Done-for-you

  • Show-you-how to do it

  • Support-you-doing it

 

Implementation of proven sales and marketing strategies, tactics, technology, and tools to help you achieve your sales goals more predictably.

You own the system and you'll be able to:

  • Generate more BEST-FIT leads

  • Have more MEETINGS with your ideal target future customers

  • Add more WINNABLE SALES OPPORTUNITIES to your pipeline

  • Hone your sales skills to ADVANCE and WIN more of your sales opportunities 

The Leads-2-Wins system

incorporates 3 key principles

to help you generate more BEST-FIT LEADS and

WIN more NEW CUSTOMERS

More PREDICTABLY 

1.  Your sales and marketing messaging must be crystal clear so your potential buyers can easily understand how your product or service will improve their lives.  If one of them went to your website right now would they quickly 'get' what you could do for them, and feel compelled to want to speak with you?

2.  Implement and execute your own target account inbound/outbound marketing system to continually build your Sales Funnel by providing relevant (helpful) and timely information to your strategically selected ideal target potential customers until you win them over as a new customer.

3.  Always be honing your sales skills to convert discovery calls into winnable sales opportunities and into new profitable customers.  Most Founders are brilliant at building their products and running their company. But they don't have access to effective just-in-time sales expertise to help them win more new business.

Leads-2-Wins Principle # 1

 

Create CRYSTAL CLEAR MESSAGING that 

ATTRACTS NEW CUSTOMERS...

 

Message Clarification Program.

 

If your competition does a better job of describing how their product or service helps your potential buyers do their job more effectively then you'll lose every single time!

 

So don't let that happen... 

 

After implementing this program you’ll have a buyer-focused description of the value that demonstrates your knowledge about all the buyer roles' experience or challenges and your specific offer to address it, underscored by what differentiates your offer from any other.

You'll improve all of your sales and marketing materials, and you'll create and win more new sales opportunities than you did before.

What’s included?

  • A review of your current sales and marketing messaging; including your emails, your website, your Linkedin profile, and your presentations, with written recommendations for improvement

 

  • An online workshop and exercises to produce​ clearer messaging, so more of your ideal target customers will want to engage with you versus your competition.

  • An improved Ideal Target Customer profile with buyer-role sales and marketing messaging that describes the problems you solve, how you solve them, and the results each can expect from buying your product or service (based on where they are in their buy cycle.

  • A review of your current email marketing communication and sales processes, tools, and technology with written recommendations for improvement

 

  • Creation of a website wireframe to improve the effectiveness of your website’s ability to capture ideal target future customers' information and provide you with more best-fit leads

 

  • The writing 1 email campaign with an introduction email and 3 follow-ups with guidance on how to get more positive responses.

 

  • Unlimited email support.

Investment:  $1,200

50% ($600) upfront with the balance of $600 due upon completion.

Double or triple your pipeline value by clarifying your messaging and sales story to get more of your ideal target customers to want to work with you

 

After implementing this option you’ll be able to deliver a more succinct, compelling, customer-focused understanding of why people or companies come to you, what you offer, and how you are different from and better than, other alternatives.

What’s included?

  • A review of your current marketing emails and website with written recommendations for improvement

 

  • An on-line workshop, with you and your colleagues that produces​ a powerful sales story including your headline, the customer issues addressed by your product/service, how you do it, and how you do it differently from other alternatives

  • A one-liner that describes the problem you solve, how you solve it and the results prospects can expect.

  • A review of your current email marketing communications, processes, and technology with written recommendations for improvement

 

  • Creation of a website wireframe with copy that improves the effectiveness of your website’s ability to capture ideal target future customer information and provide you with more best-fit leads

 

  • Writing of 1 outbound email campaign; including an introduction email and 3 follow-ups with guidance for the best time to send

 

  • Unlimited email support for as long as you need it

Investment:  $997 one time

BOOK YOUR CHAT WITH JOHN

Implement and control your own system to produce more best-fit leads, meetings, winnable sales opportunities, and new customers, more predictably...

Leads-2-Wins Principle 2

What’s included?

 

Everything in the Message Clarification Program plus.

 

  • Implementation of email software that sends emails directly from your mailbox

  • Execution of an email campaign to your strategically selected ideal target potential customers

  • Ongoing writing and testing of emails to choose the emails that produce the most positive replies.

  • Creation of a 'lead magnet' for your website that entices qualified prospects to give you their contact information

  • Creation of wireframe copy for your web landing page that will immediately inspire qualified prospects to want to work with you.

  • Implementation of a stay-in-touch email system so ideal target customers prospects who aren't ready to buy today will think of you first when they are ready to buy.

  • The creation of your online presentation asset that will produce a steadier flow of quality inbound leads for you to follow up with.

  • A scalable best-fit lead generation system that is yours and that you can take over at any time you choose

  • Weekly virtual meetings to review the last weeks’ results, make improvements where needed and set objectives for the coming week

 

  • How to video's showing the key aspects of implementing and running successful outbound emailing at your company, so you can refer to them whenever you want.

  • Implementation of the free version of HubSpot sales to help you keep track of prospects, deals, and customers (especially if you are using spreadsheets)

$ 4,500 with a 3-month commitment.

3 equal payment of $1500

$1,500 at start, $1,500 on day 30 and $1,500 on day 60.

Before starting we will agree on the Objectives and Key Results (OKR's) that will define success.

 

After the system is implemented and you're happy with the results being produced you can choose to get monthly on-going support from me based on your requirements.

 

Double or triple your pipeline value by clarifying your messaging and sales story to get more of your ideal target customers to want to work with you

 

After implementing this option you’ll be able to deliver a more succinct, compelling, customer-focused understanding of why people or companies come to you, what you offer, and how you are different from and better than, other alternatives.

What’s included?

  • A review of your current marketing emails and website with written recommendations for improvement

 

  • An on-line workshop, with you and your colleagues that produces​ a powerful sales story including your headline, the customer issues addressed by your product/service, how you do it, and how you do it differently from other alternatives

  • A one-liner that describes the problem you solve, how you solve it and the results prospects can expect.

  • A review of your current email marketing communications, processes, and technology with written recommendations for improvement

 

  • Creation of a website wireframe with copy that improves the effectiveness of your website’s ability to capture ideal target future customer information and provide you with more best-fit leads

 

  • Writing of 1 outbound email campaign; including an introduction email and 3 follow-ups with guidance for the best time to send

 

  • Unlimited email support for as long as you need it

Investment:  $997 one time

BOOK YOUR CHAT WITH JOHN

Leads-2-Wins Principle 3

Just-in-times expertise to help you CREATE, ADVANCE and WIN more sales opportunities and while seeing a dramatic improvement in your-leads-to-sales conversion rate and win ratio

What’s included?

Coaching, Consulting, Training, and Doing to help you implement Just-in-Time strategies, tactics, technology, and tools to help you Create, Advance, and Win more new customer sales, like...

Setting up or fine-tuning your HubSpot sales system so you can use your HubSpot CRM to help you create, advance and win more new sales opportunities

Selecting Strategic Targets.  Selecting target prospects is a rare chance to be strategic. You get guidance on building your target list, segmenting your accounts, creating an ideal prospect profile, and more...

Sharpening Your Sales Story.  Your Sales Story is your most critical sales weapon and I'll help you create a relevant, powerful, compelling, succinct, customer-issue/outcome-focused, differentiating sales story.

Telephone Prospecting to secure meetings.  Your anxiety about making prospecting calls is going to go down while your confidence and effectiveness will increase dramatically. Learn the keys to successful proactive telephone calls and tips that will change your entire perspective about voicemail (yes phone prospecting as part of a multi-channel sales and marketing outreach system works in 2020)

Setting up an email marketing system to secure meetings and create new sales opportunities. Learn the keys to successful email marketing and how to create and execute email campaigns that have produced open rates as high as 85% and reply rates as high as 45%.

How to structure effective sales calls.  You'll learn to conduct winning Discovery/Consultative sales calls. How to transition from rapport building to setting up the meeting by sharing your agenda and getting buy-in —how to use your sales story to position yourself, build credibility and warm up the prospect to answer your probing questions — how to do effective discovery —how to seek out objections and obstacles, and how to clearly define and schedule next steps.

How to power up your presentations and demos.  Don't ever do premature presentations or demos again. Become a master at turning presentations and demo's from monologues into dialogues. Potential customers will see you as a consultant, value-creator, and trusted advisor.

 

How to create your dynamic sales playbook including effective introductory phrases, voicemail scripts​, responses to your most common pushbacks​, call outlines, and scripted talking points around: why change? why change now? and why change with you? Ways to verify whether there really is a sales opportunity for you and whether it’s winnable. Ways to avoid wasting your time with companies that end up doing nothing, or companies that have already decided to go with one of your competitors

And more...

First I'll need to understand your goals, current situation, and potential options, so let's have a chat to come up with a service that meets your specific needs. 

 

Why partner with me to help you

grow your sales?...

Because you'll be receiving practical guidance from someone with over 40 years of sales and marketing experience who; as a salesperson, VP of Sales, Business owner, Consultant, Advisor, and Coach has helped 19 Founders and 28 software companies bring in over

$15 million in new customer revenue.

Read the testimonials below and book a chat with me.

Rakesh Sharama, Founder & President

"John and I have worked together for over a decade, most recently in different roles at Zyom.

 

John is the perfect complement for entrepreneurial leaders who want a partner on the sales-side.

He brings deep appreciation and skills for value-based selling, especially in messaging and cold-outreach to prospective customers, and can quickly call out what’s a value from what is not.

He has also proactively contributed to several efforts on the marketing side as well.

He was instrumental in securing initial meetings for us, including one which became a very successful customer of ours."

 

John Duvenage

Founder

SMB Growth Strategies

949.357.0359

jduvenage@smbgrowthstrategies.com

Linkedin Profile

Strategic Outbound Marketing Produces...

More discovery calls.

More winnable sales opportunities.

More sales.

Period.