You Built the Software.
I'll Help You Win More Customers.
I partner with founder-led B2B software companies to identify the right buyers, execute targeted outbound campaigns, and help founders turn qualified meetings into new customers.
-
No outsourced SDRs.
-
No generic lead generation.
-
Hands-on outbound execution backed by 40+ years of enterprise software sales experience.
$19.4M First-Year Net-New Revenue Generated
Across 28 B2B Software Companies
How I Help Founder-Led B2B Software Companies
Every founder knows they need more customers.
The challenge is consistently creating conversations with the right decision makers.
That's where I come in.
I work directly with founders to:
-
Identify the companies most likely to become customers.
-
Find the right decision makers.
-
Build and execute targeted outbound campaigns.
-
Create qualified meetings.
-
Coach founders on turning those meetings into new customers.
Every New Sale Starts With A Meeting.
Why Founders Choose to Work With Me
I don't sell leads.
I don't outsource your outbound to junior SDRs.
And I don't disappear after handing you a strategy.
I work directly with founders to create qualified sales opportunities—and help turn those opportunities into new customers.
With more than 40 years of enterprise software sales experience, I've learned that successful outbound isn't about sending more emails.
It's about reaching the right buyers with the right message at the right time.
How We'll Work Together
Working together is straightforward.
Every month, I'll work alongside you to create qualified sales opportunities and help you turn those opportunities into new customers.
1. Build Your Target Account List: Identify the companies most likely to become your next customers.
2. Reach the Right Decision Makers: Research the people who own the problem your software solves.
3. Execute Targeted Outbound Campaigns: Create and execute personalized outbound campaigns that start conversations with qualified buyers.
4. Turn Meetings Into Opportunities: Prepare for meetings, refine your messaging, and coach you through the sales process as opportunities develop.
5. Improve Every Month: Review what's working, adjust the strategy, and continuously improve results based on real market feedback.
$19.4M in Net-New First-Year Revenue Created
These results were achieved in founder-led B2B companies where
acquiring new customers depended on stronger positioning,
clearer messaging, targeted outreach, and practical sales execution.
Is This Right for You?
This partnership is a good fit if:
✓ You're a founder-led B2B software company.
✓ You have a product customers value and are ready to grow.
✓ You want to consistently create more qualified meetings with the right decision makers.
✓ You're looking for a hands-on outbound partner—not a lead generation agency.
✓ You value working directly with an experienced sales professional who will help you create opportunities and win more customers.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
