For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
For B2B software founders and small sales teams who want to understand what’s holding back new-customer sales.
Targeted Outreach & Sales Coaching
For B2B software founders doing the selling themselves who want more conversations with the right buyers and experienced help turning those conversations into new customers.
• Sharpen your sales messaging and buyer value story.
• Personally research and pursue up to 60 active target accounts through targeted email outreach and consistent follow-up.
• Prepare personalized LinkedIn connection messages for you to send.
• Arrange qualified introductory meetings and brief you on each buyer.
• Two 60-minute coaching sessions per month to prepare for buyer conversations, review opportunities, and agree on next steps to advance and win them.
• Concise weekly progress updates.
$1,497 per month
Plus an agreed bonus per qualified introductory meeting held.
Reaching busy buyers takes relevant messaging, consistent follow-up, and time to build familiarity.
The first 90 days give us time to learn what gets a response, refine the outreach, and develop qualified sales conversations.
Results can begin sooner, but a few weeks won’t give us a fair basis for judging the work.
Fractional Account Executive
For B2B software founders and sales leaders who need an experienced salesperson to personally create, advance, and close new business without a full-time hire.
From prospecting to closed-won, I personally do the selling.
• Develop a focused new-customer sales plan with clear target accounts and priorities.
• Personally research prospective customers, run targeted outreach, and follow up consistently.
• Lead buyer conversations, qualify opportunities, and uncover business problems, value, and buying requirements.
• Coordinate demonstrations and technical discussions with you and your product experts.
• Personally manage proposals, follow-up, negotiations, and closing for agreed opportunities.
• Focus sales effort on qualified opportunities with a clear business need and a credible path to a buying decision.
• Hold weekly working sessions to review progress, address obstacles, and agree on next steps.
• Provide a monthly pipeline outlook covering opportunity status, expected decisions, key risks, and recommended actions.
WHO THIS IS FOR
You have paying customers, a proven high-value software solution, and the resources to invest in winning more business.
You provide product expertise, technical support, implementation capacity, and timely decisions. I lead the selling for our agreed accounts and opportunities.
PERSONAL INVOLVEMENT. LIMITED CAPACITY.
I work with a maximum of two clients at a time so I can personally lead the sales effort, from opening doors to closing business. We agree on account coverage and responsibilities before starting.
THE INVESTMENT
$4,500 per month, plus an agreed commission on new business I originate and close.
Six-month initial commitment, then month to month.
Complex software sales take sustained effort.
WHY B2B SOFTWARE FOUNDERS CHOOSE TO WORK WITH ME
You built a software company.
Now you’re responsible for winning its next customers, too.
Finding the right buyers, getting their attention, and turning conversations into business takes time and sales experience—while you’re also running the company.
I bring 40+ years of experience creating, advancing, and winning complex enterprise software sales opportunities.
And I personally do the work.
We start with your growth goals, your current sales opportunities, and where you need help.
Then we agree on the right level of involvement: targeted outreach and sales coaching, or a more active role as your Fractional Head of New Customer Sales.
I help sharpen your sales story, personally pursue relevant buyers, and work alongside you to uncover business problems, communicate value, and advance buying decisions.
You stay involved as the founder, with an experienced sales partner helping you open doors and work opportunities through to a decision.
$19.4M in First-Year Net-New Revenue Generated Across 28 B2B Software Companies
EXPECTED OUTCOMES
• Clear sales priorities so you know where to focus your limited time.
• Stronger messaging that connects your software to buyer problems and business value.
• More qualified conversations with relevant buyers through focused, consistent outreach.
• Greater confidence leading buyer conversations, uncovering problems, communicating value, and agreeing on meaningful next steps.
• Better-qualified opportunities, with a clearer understanding of who is involved, how decisions are made, and what needs to happen next.
• Experienced, hands-on support to help you advance opportunities and win new customers.
IS THIS RIGHT FOR YOU?
You’re a B2B software founder doing the selling yourself, and:
✓ You have paying customers and the resources to invest in winning more.
✓ You sell a high-value solution where a few new customers can make a meaningful difference.
✓ You need more qualified conversations with the right buyers.
✓ You want help explaining your software’s business value and turning buyer interest into real sales opportunities.
✓ You would benefit from practical coaching and hands-on support to advance and win those opportunities.
✓ You’re ready to commit time, stay involved in buyer conversations, and follow through on agreed actions.
Choose targeted outreach and sales coaching, or deeper involvement from your Fractional Head of New Customer Sales.
🌎 Expanded U.S. Sales Prior to Acquisition.
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
$19.4M in First-Year Net-New Revenue | 28 Software Companies
These results came from creating the right B2B sales opportunities, getting
in front of the right decision-makers, creating a compelling reason to change,
and turning those opportunities into new customers.
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