FOR B2B SOFTWARE FOUNDER-SELLERS STRUGGLING TO BRING IN NEW HIGH-VALUE CUSTOMERS.
You don't have to go it alone.
I become your Fractional Head of New Customer Sales.
I build and run your outbound sales engine to create qualified opportunities.
Then I work alongside you to advance and win them.
From target account to new customer.
🔥 Driven by $19.4M in first-year net-new revenue across 28 B2B companies.
NEW CUSTOMER SALES
Create More Winnable Sales Opportunities. Win More New Customers.
Most B2B software founder-sellers don't need more leads or more sales activity.
They need a consistent way to create winnable sales opportunities with the right companies and the right decision-makers, and experienced sales support to help turn those opportunities into new customers.
I work directly with founder-sellers to sharpen the sales positioning, identify the companies worth pursuing, reach the right decision-makers, and build and execute the outbound sales engine.
And I don't stop when the meeting is booked.
I stay involved as opportunities develop, working alongside you to qualify them, navigate the buying organization, overcome obstacles, advance the decision, and help win the customer.
Positioning → Target Companies → Decision-Makers → Qualified Opportunities → Closed-Won Customers
The objective isn't a lead or a booked appointment. It's a new customer.
WHY B2B FOUNDER-SELLERS CHOOSE TO WORK WITH ME
You built a software company, not a sales prospecting operation.
You may still be responsible for winning new customers, but that doesn't mean you have the time or desire to spend your days researching prospects, writing cold emails, sending LinkedIn messages, or trying to become an outbound sales expert.
That's where I come in.
I bring 40+ years of enterprise sales experience creating, advancing, and winning complex B2B software sales opportunities, including ERP, supply chain, PLM, and other enterprise solutions.
And I personally do the work.
I work directly with you to identify the right target companies, get the attention of the right decision-makers, create qualified sales opportunities, and help turn those opportunities into new customers.
You stay involved where you're most valuable: in the sales conversations and buying decisions, without having to become a full-time prospector.
I don't stop when the meeting is booked.
The objective is a new customer.
$19.4M First-Year Net-New Revenue Generated
28 B2B Companies
40+ Years Enterprise Sales Experience
EXPECTED OUTCOMES
✓ Create more qualified, winnable sales opportunities.
✓ Get in front of the right decision-makers at companies worth winning.
✓ Build a more consistent pipeline without relying on referrals or inbound leads.
✓ Spend less time prospecting and more time having meaningful sales conversations.
✓ Give buyers a stronger reason to change — and choose you.
✓ Turn qualified opportunities into high-value new customers.
✓ Build a more predictable approach to new customer growth.
IS SALES OPPORTUNITY CREATION RIGHT FOR YOU?
Sales Opportunity Creation is designed for B2B software founder-sellers who are still personally responsible for winning new customers.
It's particularly valuable when:
✓ You need more qualified sales opportunities to achieve your new customer growth goals.
✓ You know there are companies that should be good customers — but you're not consistently getting in front of the right decision-makers.
✓ You don't have the time or desire to spend your days prospecting, cold calling, or recording videos just to create sales conversations.
✓ You want a more focused and consistent approach than relying primarily on referrals, inbound leads, networking, or occasional outreach.
✓ You sell a high-value solution where a few of the right new customers can materially impact your business.
✓ You want an experienced sales partner who can create opportunities with you — and stay involved as you work to win them.
If you're still personally responsible for new customer sales and need more winnable opportunities, let's talk.
LET'S TALK →
$19.4M in First-Year Net-New Revenue
These results came from creating the right B2B sales opportunities, getting
in front of the right decision-makers, creating a compelling reason to change,
and turning those opportunities into new customers.
.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
NEED TO CREATE & WIN NEW SALES OPPORTUNITIES?
25-Minute New Customer Growth Conversation
40+ YEARS
Enterprise Software Sales
$19.4M
First-Year Net-New Revenue Generated
28
B2B Companies