Leads-2-Wins℠
Turn Founder-Led Sales into Predictable Revenue -Without Cold Calling
Produced $19.4M in net-new customer revenue working directly with founders
Done-With-You
I help founders generate new customers by building outbound systems,
sharpening messaging, and guiding real deals forward.
Most founders don’t fail because of product.
They fail because they never build a repeatable way to generate and close new
customers - without relying on cold calls, agencies, or guesswork.
We help you build that capability.
Install the revenue engine your company needs to scale.
📈 The Growth Advisory
$750 / month.
Expert guidance to keep your sales moving and revenue growing.
For founders doing their own sales who need clarity, structure, and accountability.
Create: Improve targeting and messaging
Monthly audits of your ICP, messaging, and outreach so you focus on buyers most likely to convert.
Advance: Move deals forward with confidence
Strategic reviews of active opportunities with clear next steps to unblock deals and maintain pipeline momentum.
Win: Build consistency and predictable progress
Ongoing guidance and accountability so you execute the right activities to drive steady revenue growth.
Outcome:
• Clear sales direction
• Stronger pipeline focus
• Improved win rates
• Consistent revenue momentum
Best for:
Founders who want expert guidance and steady progress.
⚙️ The Revenue Engine
$4,500 / month · 90-Day Build
Performance-based bonus tied to pipeline and closed customers.
A hands-on, done-with-you build to install and execute a complete, scalable sales engine.
For founders ready to accelerate growth and build predictable revenue.
Create: Build a predictable outbound pipeline
We design and implement your outbound system so you consistently generate qualified introductory meetings.
Advance: Convert meetings into qualified opportunities. We implement a structured framework so your conversations consistently turn into real, winnable pipeline.
Win: Close deals and land new customers
Direct support on discovery, positioning, and closing so you generate customers—not just activity.
Outcome:
• Fully operational outbound system
• Consistent qualified pipeline
• Repeatable sales process
• Active opportunities and new customers
Best for:
Founders serious about building scalable, predictable revenue.
Stop Renting Pipeline. Own Your Revenue Engine.
Most lead generation agencies create temporary activity.
We help you build a permanent revenue capability your company owns.
The Difference Is Ownership
Typical Lead Generation Agency
- You rent pipeline. When you stop paying, results stop.
- Generic outreach sent to thousands of prospects.
- Focused on activity metrics like emails and meetings.
- Black-box reporting with little strategic clarity.
- Meetings generated without helping you close deals.
- No lasting internal capability.
- Your competitors can use the same agency.
- Ongoing dependency on external vendors.
Your Revenue Engine
✓ You build a permanent internal asset that produces pipeline long-term.
✓ Founder-driven messaging based on your real expertise.
✓ Focused on generating real opportunities and customers.
✓ Full clarity on targeting, messaging, and deal progression.
✓ Direct support moving real opportunities toward closed customers.
✓ A repeatable system future sales hires can execute.
You build a proprietary revenue advantage tailored to your company.
✓ Full ownership of your pipeline, process, and growth.
Build a Sales Asset - Not a Recurring Expense
By the end of the engagement, you don’t just have more meetings.
You have a repeatable system for generating and closing new customers.
A revenue engine your company owns.
Founder-Led Revenue, Proven in Practice
Each of these engagements involved founder-led selling in complex, trust-driven
environments - before or alongside building a sales team.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
