More Qualified Buyer Meetings.
Stronger Sales Reps.
I personally research and pursue high-value target accounts through email, cold calling and follow-up, then coach your reps to make the most of the meetings.
Focused outreach. Sharper sales messaging. Practical weekly coaching.
For B2B software founders with salespeople in place but no dedicated sales leader.
40+ Years Enterprise Software Sales Experience
$19.4M in First-Year Net-New Revenue Generated Across 28 B2B Companies
Targeted Sales Outreach & Coaching
More qualified buyer meetings. Stronger sales conversations.
Your sales reps need access to the right buyers and experienced guidance to make those conversations count.
I personally sharpen your sales messaging, research and pursue selected accounts, and arrange qualified introductory meetings for your reps.
Weekly coaching helps them prepare, uncover business problems, communicate value and establish meaningful next steps.
WHO IT’S FOR
B2B software founders with salespeople in place but no dedicated sales leader.
You have paying customers, a defined target market and the resources to invest consistently in acquiring new customers.
Your reps lead the sales process.
You need focused outreach and practical coaching to support them.
WHAT’S INCLUDED
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Messaging & Sales Story: We sharpen how you explain the buyer’s problem, the value of solving it and why your solution deserves consideration. I use that story in outreach and refine it based on buyer responses.
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Focused Account Research: I personally research and pursue up to 20 active target accounts at a time, identifying relevant business challenges and multiple stakeholders involved in the buying decision. We review the portfolio monthly and replace accounts as others progress or are disqualified.
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Personal Outreach & Follow-Up: Tailored email, cold calling and selective LinkedIn outreach, with persistent follow-up to create qualified introductory meetings.
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Meeting Coordination & Briefing: I manage responses and scheduling, then brief your rep on the account, buyer, correspondence and reason for meeting.
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Weekly Sales Coaching: One shared 60-minute coaching session per week for your sales team, focused on meeting preparation, discovery, communicating value, handling objections and advancing real opportunities.
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Weekly Progress Update: A concise summary of account activity, buyer responses, meetings held, lessons learned and priorities.
CLEAR RESPONSIBILITIES
I own the agreed outreach and provide sales coaching. Your reps own discovery, demonstrations, proposals, opportunity follow-up and closing. You retain responsibility for managing your team.
The outreach portfolio covers up to 20 active accounts at a time.
Any longer-term follow-up is agreed within that capacity.
INVESTMENT
$3,500 per month, plus an agreed fee per qualified introductory meeting held.
Three-month initial engagement, then month to month.
Before outreach begins, we agree on target accounts, buyer roles, meeting qualification and the meeting fee.
A qualified meeting takes place with a relevant buyer at an agreed target account who understands the purpose and has expressed willingness to explore a relevant business challenge with your sales rep.
Bookings that do not take place do not qualify.
I work with up to three clients at a time so each receives my personal attention.
40+ Years Enterprise Software Sales Experience
$19.4M in First-Year Net-New Revenue Generated Across 28 B2B Companies
SALES COACHING & STRATEGY
Get experienced help sharpening your sales story, preparing for an important buyer meeting or working through a difficult opportunity.
$200 per hour. Two-hour minimum.
WHY B2B SOFTWARE FOUNDERS CHOOSE TO WORK WITH ME
You built a software company and hired salespeople.
Now you need more qualified buyer meetings and stronger execution from your reps, while sales leadership still falls to you.
I bring 40+ years of experience creating, advancing and winning complex enterprise software sales opportunities.
And I personally do the work.
I sharpen your sales story, research carefully selected accounts, reach the right decision-makers and arrange qualified introductory meetings for your reps.
Through a weekly team coaching session, I help your reps prepare for buyer meetings, ask better discovery questions, communicate business value and establish meaningful next steps.
Your reps lead the sales conversations and own the opportunities.
I open doors and provide experienced guidance to help them turn buyer interest into business.
You gain focused outreach and practical sales coaching, freeing more of your time to run the company.
$19.4M in First-Year Net-New Revenue Generated Across 28 B2B Software Companies
EXPECTED OUTCOMES
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More qualified meetings with relevant decision-makers at carefully selected target accounts.
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Consistent, personally executed outreach that complements referrals and inbound leads.
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More time for your sales reps to pursue opportunities and win customers.
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Clearer sales messaging that gives buyers a stronger reason to meet, consider change and choose your solution.
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Better-prepared reps who ask stronger discovery questions, communicate business value and secure meaningful next steps.
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Less prospecting coordination and sales coaching falling on you as the founder.
IS THIS RIGHT FOR YOU?
You’re a B2B software founder with salespeople in place but no dedicated sales leader, and:
✓ You have paying customers and the resources to invest consistently in winning more.
✓ Your reps need more qualified meetings with the right buyers.
✓ You sell a high-value solution where a few new customers can make a meaningful difference.
✓ Your team would benefit from sharper messaging and practical coaching on real sales opportunities.
✓ Prospecting coordination and sales guidance still take too much of your time.
✓ Your reps can lead buyer meetings, demonstrate your solution, follow up and close business.
Give your sales team focused outreach and experienced coaching, while freeing more of your time to run the business.
🌎 Expanded U.S. Sales Prior to Acquisition.
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
$19.4M in First-Year Net-New Revenue | 28 Software Companies
These results came from creating the right B2B sales opportunities, getting
in front of the right decision-makers, creating a compelling reason to change,
and turning those opportunities into new customers.
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