Win More High-Value Customers
Without Building a Sales Team Yet
I open doors online. You lead the video calls.
My 40+ years of sales experience backs every deal.
40+ Years Enterprise Software Sales Experience.
$19.4m Net-New First-Year Net Revenue Generated Across 28 Software Companies
100% Remote & Digitally Driven Sales Execution
Specifically for B2B Supply Chain, ERP, PLM and AI founders who need to land
high-value customers, but aren't ready to take the risk, overhead or
management burden of a full-time sales hire.
ACQUIRE NEW CUSTOMERS
More conversations with the right buyers. Experienced sales guidance to help you move forward.
I personally identify and reach out to prospective buyers, manage the follow-up, and arrange qualified introductory video meetings.
You lead the sales conversations, with my help preparing and deciding what to do next.
WHATS INCLUDED:
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Targeted Outreach: I personally identify and pursue up to 40 new target companies per month through email and selective LinkedIn outreach.
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Meeting Coordination: I handle outreach responses, follow-up, and scheduling to bring qualified introductory video conversations onto your calendar.
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Meeting Preparation & Debrief: I help you prepare for introductory calls, sharpen your discovery questions, and review what you learned afterward.
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Next-Step Guidance: I help you shape the follow-up after introductory meetings to turn buyer interest into a clear next step.
INVESTMENT:
$1,497 per month/ Plus an agreed fee per qualified introductory meeting held.
We agree on your target companies, buyer roles, and what qualifies as a meeting before outreach begins.
I work with up to three clients at a time so each gets my personal attention.
FRACTIONAL HEAD OF NEW CUSTOMER SALES
You don’t have to navigate complex softwaree sales alone. I embed virtually into your bisiness to build your digitaal outbound engine, open doors to major aaccounts, and co-pilot your video sales calls to help you clos deals.
I build and run your new customer sales effort while developing a practical sales playbook your future sales hires can step into. It includes:
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Company & Market Overview: Sales positioning messaging that differentiates you from your competition.
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Ideal Customer Profile (ICP) & Buyer Personas: Outlines target company sizes, industries, key buyer roles, and the specific pain points and the metrics each person is measured against.
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Sales Methodology & Process: Maps out the structured stages of the sales cycle (such as prospecting, discovery, evaluation, and closing) along with clear exit criteria for each stage.
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Specific Sales Plays (Tactics): Provides step-by-step instructions for exact scenarios, including cold outreach cadences, discovery questions, demo guidelines, and objection-handling scripts.
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Competitive Battlecards: Offers side-by-side positioning, strengths, and weaknesses to help reps counter competitor claims
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Sales Collateral & Enablement Tools: Approved templates, case studies, decks, and CRM guidelines.
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KPIs & Performance Metrics: Tracks actionable, leading indicators (such as reply rates, meeting volumes, and stage-to-stage conversion rates) rather than just lagging revenue totals.
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Dedicated Sales Leadership: You get a seasoned enterprise sales veteran personally driving outbound, managing your pipeline, sharpening your messaging, and working alongside you to advance opportunities and win new customers.
$4,500 per month
+ an agreed success fee based on first-year ARR
WHY B2B FOUNDER-SELLERS CHOOSE TO WORK WITH ME
You built a software company.
Now you need to win more high-value new customers.
You’re still responsible for selling, but researching accounts, writing outreach, and following up shouldn’t consume your day.
I bring 40+ years of experience creating, advancing, and winning complex enterprise software sales opportunities.
And I personally do the work.
I identify and pursue the right companies and decision-makers, sharpen your sales messaging, and arrange qualified introductory meetings with you.
You lead the sales conversations, with my guidance on strategy and tactics to help turn buyer interest into business.
You get an experienced sales partner who opens doors and helps you make the most of the conversations that follow.
$19.4M in First-Year Net-New Revenue Generated across 28 B2B software companies
EXPECTED OUTCOMES
✓ More qualified sales conversations with the right decision-makers at companies worth winning.
✓ Consistent outbound outreach that complements your referrals and inbound leads.
✓ Less time spent prospecting and more time leading meaningful sales conversations.
✓ Clearer sales messaging that gives buyers a stronger reason to change and choose you.
✓ Experienced guidance to help you advance opportunities and win more high-value new customers.
$19.4M in First-Year Net-New Revenue | 28 Software Companies
These results came from creating the right B2B sales opportunities, getting
in front of the right decision-makers, creating a compelling reason to change,
and turning those opportunities into new customers.
.
IS THIS RIGHT FOR YOU?
You’re a B2B software founder still personally responsible for winning customers, and:
✓ You have paying customers and want to win more high-value new customers.
✓ You need more conversations with the right buyers.
✓ Consistent prospecting competes with time needed for your product, customers, and active sales opportunities.
✓ You sell a high-value solution where a few new customers can make a meaningful difference.
✓ You want experienced sales guidance while you lead the sales conversations.
Get help opening doors and turning buyer interest into business before hiring your first salesperson.
🌎 Expanded U.S. Sales Prior to Acquisition.
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
NEED TO BRING IN MORE HIGH-VALUE CUSTOMERS?
25-Minute New Customer Growth Conversation
40+ YEARS
Enterprise Software Sales
$19.4M
First-Year Net-New Revenue Generated
28
B2B Companies