Struggling to Win Enough High-Value New Customers?
B2B CEOs and sales leaders turn to me to identify what's holding back new-customer growth — and make better sales decisions to fix it.
40+ Years Enterprise Sales Experience | $19.4M First-Year Net-New Revenue Generated
How I Help B2B Companies Create, Advance & Win High-Value New Customers
YOUR SALES STORY
Give Buyers a Compelling Reason to Change — and Choose You.
Clarify your positioning and messaging around three questions every buyer needs answered: Why Change? Why Now? Why You?
Build a stronger foundation for sales conversations, outbound campaigns, and opportunities.
YOUR OPPORTUNITY ENGINE
Consistently Create More Qualified Sales Opportunities
Get in front of more of the companies you'd love to win as customers.
I identify the right target accounts and decision-makers, develop the messaging, and execute focused outbound campaigns designed to create qualified introductory meetings.
YOUR SALES GROWTH SYSTEM
Strengthen Your Entire Sales System from 1st meetings to wins
Bring your sales story, opportunity creation, sales strategy, and deal execution together into one integrated approach.
Identify what's holding back growth and strengthen the areas that will help you consistently win more high-value new customers.
Why B2B Software Companies Choose to Work With Me
Winning high-value new customers requires more than generating leads, running campaigns, or following a sales process.
It requires making the right decisions — which markets and accounts to pursue, how to create demand, how to engage senior decision-makers, which opportunities deserve investment, and what needs to happen to win.
Those decisions become even more difficult when the stakes are high and the sales cycle is complex.
I bring 40+ years of enterprise sales experience to those decisions — experience gained selling and helping companies sell complex B2B solutions to some of the world's largest organizations.
My role isn't to take over your sales organization or execute the work for you.
I bring an experienced outside perspective, challenge the thinking, identify blind spots, and help you make better revenue decisions.
$19.4M First-Year Net-New Revenue Generated
28 B2B Companies
40+ Years Enterprise Sales Experience
Expected Outcomes
✓ Make better decisions about where to focus your revenue efforts.
✓ Create demand with the accounts and decision-makers that matter most.
✓ Build more qualified, high-value sales opportunities.
✓ Gain greater clarity on which opportunities deserve your time and resources.
✓ Strengthen executive engagement and buying-group access.
✓ Advance complex opportunities and reduce no-decision risk.
✓ Win more high-value new customers.
Is This Right for Your Company?
My advisory work is best suited to B2B companies selling complex, high-value solutions where winning new customers requires more than generating leads or following a standard sales process.
It's particularly valuable when:
✓ Senior executives are directly accountable for new-customer growth.
✓ Winning the right accounts can materially impact the business.
✓ Sales involve multiple decision-makers and decision-shapers.
✓ Opportunities are valuable enough that better strategy and execution matter.
✓ Leadership wants an experienced outside perspective to challenge assumptions and identify blind spots.
✓ You have people capable of executing — but want better strategy, decisions and guidance behind the execution.
$19.4M in First-Year Net-New Revenue
These results were achieved by helping B2B companies make better decisions about market strategy, demand creation, executive engagement, opportunity development, and complex sales execution.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
