Winning New Customers Should Be Predictable.
I help founder-led B2B software companies build a repeatable customer acquisition system using Target Account Sales Marketing℠ - so they can consistently create qualified opportunities, advance them through the sales process, and win more new customers.
40+ years of enterprise B2B sales experience. $19.4M in first-year net-new
revenue generated across 28 B2B companies.
Winning New Customers Is Hard
You built a great product.
Customers value what you do.
Existing client relationships are strong.
But creating new customer opportunities consistently still relies heavily on:
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Referrals and inbound activity
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Founder-led selling
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Inconsistent opportunity creation
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Unclear market positioning
What Happens Next
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Fewer qualified opportunities are created.
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Pipeline growth slows.
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Revenue becomes harder to predict.
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Founder involvement increases.
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Growth stalls.
Two Ways We Could Work Together
New Customer Growth Blueprint℠
Best for founders who want to identify what's preventing predictable customer growth.
Diagnose the primary constraint preventing predictable customer growth.
A private strategy session that identifies the biggest obstacle preventing consistent customer acquisition and delivers a customized Executive Growth Blueprint with practical recommendations and a focused 90-day action plan.
Investment: $500
90-Day Customer Acquisition System℠
Best for founders ready to build a repeatable customer acquisition system.
Build the repeatable customer acquisition system your business can confidently execute.
A hands-on implementation engagement where we build your customer acquisition system together by creating real opportunities for your business.
Investment: $700 Activation + $3,500/month (3 months)
"Sales success isn't about doing more...
It's about consistently doing the few things that matter most."
BUILT WITH YOU
Work directly with an experienced Revenue Growth Partner—not an agency, junior team, or outsourced SDR operation.
FOCUSED ON EXECUTION
Improve positioning, messaging, outreach and sales execution so more qualified opportunities become customers.
QUALITY OVER VOLUME
Built around carefully selected accounts, meaningful conversations and qualified opportunities—not vanity metrics or mass outreach.
Why Founders Work With Me
The goal isn't simply to create more qualified sales opportunities.
It's to build a repeatable system that consistently turns the right opportunities into customers.
Most consultants stop at strategy.
I don't.
I work alongside founders to build and execute that system—from positioning and messaging, to targeted outbound campaigns, to sales conversations that help convert more qualified opportunities into customers.
$19.4M in Net-New First-Year Revenue Created
These results were achieved in founder-led B2B companies where
acquiring new customers depended on stronger positioning,
clearer messaging, targeted outreach, and practical sales execution.
🌎 Expanded U.S. Sales prior to acquistion
"John guided our team in building a U.S. sales presence that drove meaningful new revenue ahead of our acquisition.”
Omer Tadjer,
CEO & Co-Founder
🏆 Pre-IPO Deal Closed
in Months
"John helped refine our sales story and deal strategy, resulting in a multi-year pre-IPO customer win worth hundreds of thousands of dollars, closed in just months.”
Rakesh Sharma,
Founder & CEO
🚪 Landed New Customers
"John advised on market entry strategy and outreach approach, helping our team open doors in a tough new market and land new customers.”
Anton Dy Bunio,
Co-Founder & COO
🥇#1 Sales - USA Ranking
“John’s prospecting and sales campaigns helped make him the #1 new business salesperson in the U.S., while also improving overall sales development effectiveness.”
Dave Guercio,
SVP Sales
