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Revenue Positioning Sprint

Turning confusion into revenue

 

A fast, focused engagement to fix the one thing blocking your sales: buyers not clearly understanding why to talk with you.

The problem

If your product is strong but sales feels harder than it should, one of these is probably happening:

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  • You’re not booking enough intro meetings

  • Buyers lump you in with competitors

  • Emails and LinkedIn messages fall flat

  • Prospects say “so what?” instead of “tell me more”

  • Deals stall or go dark

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That’s not a lead problem.


That’s a clarity problem.

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When buyers don’t understand:

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  • Why to talk to you

  • Why now

  • Or why you instead of alternatives

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Pipeline gets soft even when there’s real demand.

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What this sprint does
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In one week, we lock down:

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  • The exact person who cares enough to start a sales conversation

  • What makes them care

  • And what to say so those conversations turn into new sales opportunities

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It’s not branding - it’s the sales story your outbound, pipeline, and future sales run on.

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What you get
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You receive a one-page Revenue Positioning Blueprint that includes:

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1.  Your real ICP

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The specific person, at the right type of company, who actually starts deals.

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2.  Your buying triggers

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What makes that person care enough to talk to you now.

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3. Your sales story

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Your “why change / why you / why now” narrative, written for:

  • Cold email

  • LinkedIn

  • Sales calls

  • Demos​

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4.  Three messages that get the right buyers to talk to you

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Not slogans — real, copy-paste messages that help you book meetings.

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5.  What to stop saying

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What’s confusing, generic, or quietly killing conversion today.

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How it works

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Step 1.   Prep (15–20 minutes)


You complete a short intake about your product, customers, and deals.

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Step 2,

 

Live session (60 minutes)
 

We dig into who buys, what they care about, and why deals start or stall.

 

Step 3, — Delivery (within 5 days)


You receive your Revenue Positioning Blueprint, ready to use.

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Total time required from you: about one hour.

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Who this is for

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  • Founders

  • Heads of Growth

  • First sales hires

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Who need to make sales more predictable before spending money on:

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  • Ads

  • Reps

  • Or agencies

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What it costs
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Flat fee: $750

No retainer.
No long-term commitment.
Just clarity that makes sales easier.

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Why this works
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Teams don’t struggle because their product is weak.


They struggle because their message doesn’t make buyers lean in.

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When buyers understand you, sales gets a lot easier.

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Teams use this sprint to stop wasting time on the wrong meetings and start getting conversations that lead to real opportunities and sales.

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Simple, no-stress guarantee
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If after the live session you don’t feel this will be useful for your sales motion, you don’t proceed and you’re not charged.

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The risk stays with me.

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Who’s behind this
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I’m John Duvenage, founder of Leads-2-Wins.

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As a sales leader, account executive, and founder, I’ve helped SaaS teams produce over $19.4M in first-year net new revenue — usually in situations where the product worked, but sales clarity was missing.

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This sprint is the distilled version of how those wins started.

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Open to learning how a stronger sales story can make your sales more predictable?
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👉 Book your 25 minute "is this a fit" call​

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