90-Day Customer Acquisition System℠
Build the Repeatable Customer Acquisition System That Creates Qualified Opportunities and Wins More New Customers.
Hiring another salesperson won't fix an undefined customer acquisition process.
Neither will investing more in marketing.
Predictable customer growth comes from building a repeatable system for consistently identifying ideal customers, creating qualified opportunities, advancing opportunities through your sales process, and winning new customers.
That's exactly what we'll build together over the next 90 days.
Is This Right for You?
The 90-Day Customer Acquisition System℠ is designed for founder-led B2B software companies that have achieved product-market fit but haven't yet built a predictable system for consistently acquiring new customers.
This engagement is ideal if:
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You're still leading customer acquisition.
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Referrals and existing customers generate most of your growth.
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Some months are strong while others are unpredictable.
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You're considering hiring your first salesperson—or already have one who isn't producing the results you expected.
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You want to build a repeatable customer acquisition system your company can confidently execute long after our engagement ends.
The Problem
Every founder eventually reaches the same crossroads.
Growth slows.
The product is good.
Customers are happy.
Yet creating new customers becomes increasingly unpredictable.
Questions begin to surface.
Should I hire another salesperson?
Should I invest more in marketing?
Should I change my messaging?
Should I lower pricing?
Should I bring in outside help?
The problem isn't making a decision.
The problem is knowing which decision gives your business the greatest opportunity for predictable growth.
Making the wrong decision can cost months of time, thousands of dollars, and confidence in strategies that may have worked if applied at the right time.
The Big Idea
Predictable customer growth isn't created by hiring another salesperson or BDR.
It's created by building a repeatable customer acquisition system—and ensuring the people responsible for growth know how to execute it consistently.
Over the next 90 days, we'll work side by side to build a system that:
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Identifies your ideal customers.
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Consistently creates qualified opportunities.
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Advances opportunities through your sales process.
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Wins more new customers.
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Can be confidently executed by you or a future salesperson long after our engagement ends.
We won't simply design the system.
We'll build it, execute it, refine it, and transfer the knowledge and confidence needed for your business to continue using it long after our engagement ends.
We Build It By Using It
One of the biggest differences between this engagement and traditional consulting is that we're not building a customer acquisition system in theory.
Throughout the engagement, we're using the system to create real opportunities for your business.
Every strategy, message, process, and improvement is tested in the real world—not in a workshop or a slide deck.
By the end of the engagement, you won't simply have a documented customer acquisition system.
You'll have a system that's already been used, refined, and proven in your own business.
What We'll Build Together
Every founder-led business is different.
Rather than following a rigid program, we'll focus on building the customer acquisition capabilities your business needs most.
By the end of our engagement, you'll have more than advice.
You'll have a practical, repeatable customer acquisition system your business can confidently execute long after our engagement ends.
Ideal Customer Profile (ICP)
We'll identify the companies most likely to become profitable, long-term customers and define the decision-makers and stakeholders who influence every buying decision.
Together we'll:
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Define your Ideal Customer Profile
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Identify decision-makers and stakeholders
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Prioritize target accounts
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Develop a focused prospecting strategy
Result: A highly focused customer acquisition strategy built around the companies most likely to buy.
Positioning
We'll clarify why prospects should choose you over competing alternatives and strengthen the message that separates you from the competition.
Together we'll:
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Clarify your unique value
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Differentiate your business
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Strengthen your market positioning
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Develop compelling messaging
Result: Clear positioning that attracts better prospects and creates stronger sales conversations.
Messaging
We'll develop messaging that captures attention, creates curiosity, and opens meaningful sales conversations.
Together we'll:
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Build email messaging
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Improve LinkedIn messaging
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Create discovery questions
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Strengthen your value proposition
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Refine your sales story
Result: Messaging that consistently creates conversations with qualified prospects.
Opportunity Creation
We'll build a repeatable process for consistently creating qualified sales opportunities instead of hoping referrals and inbound leads arrive.
Together we'll:
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Develop a target account strategy
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Execute multi-touch outreach
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Improve prospect engagement
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Build a disciplined follow-up process
Result: A predictable flow of qualified opportunities entering your pipeline.
Opportunity Management
Creating opportunities is only the beginning. We'll improve the way opportunities move through your sales process and toward becoming customers.
Together we'll:
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Improve qualification
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Define sales stages
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Strengthen pipeline discipline
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Improve next-step management
Result: More opportunities progressing consistently toward closed business.
Metrics & Accountability
We'll establish the leading indicators and accountability needed to measure future success—not simply report past performance.
Together we'll:
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Identify leading indicators
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Build meaningful pipeline metrics
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Review opportunities weekly
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Establish practical accountability
Result: Better visibility, better decisions, and more predictable customer growth.
Coaching & Execution
Knowledge doesn't create customers.
Execution does.
Throughout the engagement we'll work together on real opportunities, real customer conversations, and real business challenges.
Result: Greater confidence, improved execution, and a customer acquisition system proven in your own business—not just on paper.
Knowledge Transfer
My goal isn't to become part of your business forever.
It's to leave your business stronger than I found it.
Throughout the engagement I'll transfer the knowledge, tools, processes, and practical experience your company needs to continue executing successfully without me.
Result: A customer acquisition capability your business owns—one that can be confidently executed by you or your future sales team long after our engagement ends.
What We Won't Build
There are no cookie-cutter playbooks here.
We won't build unnecessary complexity.
We won't create sales activity for activity's sake.
We won't recommend hiring another salesperson simply because growth has slowed.
Instead, we'll build a practical customer acquisition system designed specifically for your business—one that consistently creates qualified opportunities, wins more new customers, and gives future sales hires the best possible opportunity to succeed.
How the Engagement Works
Month One — Build the Foundation
We'll establish the strategic foundation your customer acquisition system needs to succeed.
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Define your Ideal Customer Profile
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Clarify your positioning and messaging
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Build your target account strategy
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Develop your customer acquisition plan
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Create your outreach framework
Month Two — Execute Together
We'll put the system into action by creating real opportunities for your business.
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Launch targeted outreach
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Create qualified opportunities
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Improve sales conversations
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Coach through live opportunities
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Build pipeline momentum
Month Three — Refine & Transfer
We'll optimize what we've learned and ensure your business can confidently continue executing the system.
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Refine messaging and processes
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Improve execution
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Document best practices
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Transfer knowledge and practical experience
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Prepare your business for long-term success
What's Included
Throughout the engagement you'll receive:
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Weekly one-on-one working sessions
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Hands-on implementation and execution
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Customer acquisition strategy
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Positioning and messaging development
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Target account strategy
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Opportunity creation campaigns
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Sales coaching on real opportunities
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Ongoing email support
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Practical tools, templates, and frameworks
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A documented customer acquisition system your business owns
Investment
$700 Activation Fee + $3,500 per month for three months
Three-month engagement.
Total Investment: $11,200
Terms & Conditions
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Three-month engagement.
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One-time activation fee of $700 due before the engagement begins.
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Monthly investment of $3,500 invoiced in advance.
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Weekly working sessions conducted remotely via Zoom.
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Founder participation is essential to achieving the best results.
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Client agrees to actively participate in implementing agreed strategies and actions.
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Either party may terminate the engagement with 30 days' written notice. Fees already earned or invoiced are non-refundable.
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All client information remains strictly confidential.
Not Sure This Is the Right Next Step?
That's exactly why I created the New Customer Growth Blueprint℠.
The Blueprint is a private working session designed to identify the primary constraint preventing predictable customer growth.
Sometimes the outcome is confidence that you're already on the right path.
Sometimes it identifies a larger opportunity where building a repeatable customer acquisition system becomes the logical next step.
If implementation is what your business needs, the 90-Day Customer Acquisition System℠ provides the structure, guidance, and hands-on execution to make it happen.
Considering the 90-Day Customer Acquisition System℠?
The best place to start is a complimentary 30-minute Customer Acquisition Discovery Call.
We'll discuss your business, your customer acquisition challenges, and whether building a repeatable customer acquisition system is the right next step.
If we both believe there's a good fit, I'll explain exactly how the engagement works and answer any questions you may have.
If not, I'll point you in the direction I believe will create the greatest value for your business.
No pressure. No obligation. Just a practical conversation about your business and whether I can genuinely help.