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Done-for-You Targeted Outbound
Done-for-you outbound for founder-led B2B software companies.
You know that outbound could help you reach more of the companies you'd like to win as customers.
But building and consistently executing an effective outbound program takes time, discipline, and experience — and simply sending more cold emails isn't the answer.
The Targeted Outbound System℠ gives you a hands-on, professionally executed outbound program without hiring a salesperson, BDR, or outbound agency.
I personally identify the right prospects, find the right decision-makers, develop the messaging, execute the outreach, and work to create qualified introductory meetings for your team.
$1,500 per month
90-day program · Cancel anytime
What's Included
60 New Targeted Prospects Every Month
Each month, I identify 60 new prospects that closely match your ideal customer profile.
That's up to 180 carefully selected prospects over 90 days — not thousands of names dumped into an automated email campaign.
The emphasis is always on quality and relevance.
Ideal Customer Profile & Targeting
Before outreach begins, we agree on the characteristics of the companies most likely to become good customers.
That provides the foundation for deciding who should — and shouldn't — be included in the campaign.
Right Decision-Makers
Finding the right company isn't enough.
I identify the executives and decision-makers most likely to care about the business problems your solution addresses.
Verified Business Emails
Business email addresses are researched and verified before prospects enter a campaign, helping reduce bounced emails and protect deliverability.
Relevant Cold-Email Messaging
I develop concise, relevant messaging designed to give the prospect a reason to engage.
No fake personalization.
No generic AI-generated compliments.
No mass-email approach.
The message focuses on the prospect, the business issue, and why a conversation may be worth having.
Campaign Development & Execution
I build and personally manage the outbound campaigns, including:
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Email messaging and sequences
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Campaign setup
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Controlled sending
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Follow-up emails
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Monitoring results
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Testing different approaches
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Adjusting messaging based on actual prospect response
Consistent Follow-Up
Most prospects don't respond to the first email.
The system provides disciplined, professional follow-up without relying on someone remembering who needs to be contacted next.
Qualified Introductory Meetings
The objective isn't to generate a pile of "leads."
It's to create introductory meetings with the right prospective customers.
Your team can then determine whether there's a genuine business need and a qualified sales opportunity worth pursuing.
Why 90 Days?
Outbound needs enough time and enough prospects to produce meaningful information.
One email campaign to 20 or 30 prospects doesn't tell you whether outbound works.
Over 90 days, we can reach up to 180 new targeted prospects, test different messaging and approaches, measure actual market response, and continually improve what we're doing.
The 90-day timeframe gives the system a fair opportunity to work.
But you're not trapped in a long-term contract.
If you decide it's not working for your business, you can cancel anytime.
This Is Not Mass Cold Email
There are plenty of services that will send thousands of emails every month.
That's not what I do.
The Targeted Outbound System℠ is deliberately focused on a manageable number of carefully selected prospects.
Right Companies → Right Decision-Makers → Relevant Messaging → Consistent Outreach → Qualified Introductory Meetings
The goal isn't more email activity.
The goal is more conversations with companies you'd genuinely like to win as customers.
Why Work With Me?
I've spent more than 40 years in B2B sales, primarily selling enterprise software and helping companies win new customers.
I've worked with 28 B2B companies that generated $19.4 million in first-year net-new revenue.
The Targeted Outbound System℠ combines that sales experience with today's prospect research, email verification, outbound technology, and AI tools to execute a disciplined approach to new-customer prospecting.
And the work isn't handed off to a junior BDR or an outsourced team.
I personally do the work.
Is This Right for You?
The Targeted Outbound System℠ may be a good fit if:
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You're a founder-led B2B software company.
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You know the types of companies you'd like to win as customers.
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You aren't consistently creating enough qualified introductory meetings.
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Referrals and inbound opportunities aren't predictable enough.
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You want to test outbound before hiring a salesperson or BDR.
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You don't want to manage another agency or build an outbound system yourself.
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You want an experienced B2B sales professional personally executing the work.
What Happens When We Create an Opportunity?
The Targeted Outbound System℠ is intentionally focused on creating qualified introductory meetings.
If you already have the sales capability to take those meetings and turn qualified opportunities into customers, great.
If you want hands-on support beyond the introductory meeting — including opportunity qualification, meeting preparation, deal strategy, executive access, buying-group coverage, next-step commitments, and helping move qualified opportunities toward closed-won — that's available through my 90-Day Revenue Growth System℠.
Let's See If Targeted Outbound Can Work for Your Company
You don't need to hire a salesperson or commit to an expensive outbound program to find out.
For $1,500 per month, the Targeted Outbound System℠ gives you a professionally executed, hands-on way to put your company in front of the right prospective customers and create more qualified introductory meetings.
90 days · 60 new targeted prospects every month · Cancel anytime
Let's have a short conversation to determine whether targeted outbound makes sense for your company
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