THE MOST EFFECTIVE WAY TO PRODUCE NEW SALES OPPORTUNITIES.
Have a mindset of playing a long game. Consistency over time is the key.
Fine-tune the criteria of your Ideal Customer Profile (ICP) target accounts highly likely to need, and ultimately buy your product or service
Strengthen your sales story (messaging) so your buyer personas will want to respond and engage with you. This lays the foundation for your sales & marketing success
Create a manageable curated list of your strategically selected target accounts with verified contact information
Use AI with human insight to write hyper-personalized emails for each stakeholder that you couldn't send to any other stakeholder
Execute personalized email/Linkedin sales outreach to induce conversations with your potential buyers.
Have email templates to respond to common objections you get from potential buyers.
Execute "Stay-in-Touch" campaigns for those prospects who aren't ready to buy now, but likely to in the future.
Use a CRM system. Spreadsheets don’t cut it.
Up your sales skills by getting as-needed targeted sales coaching and guidance to help you advance and win your current sales opportunities.
OTHER EFFECTIVE LEAD GENERATION STRATEGIES
Create a lead magnet with useful information that prospects value and will want to sign up for
Host a weekly webinar at the same time and day each week
Write amazing blog content
Market to your partners
Make your website better than your product
Have a landing page that shows the problems you solve and how you solve them for decision makers and decision shapers
Ensure your Linkedin profile matches your sales marketing messaging
Create a monthly newsletter sharing stories about the problems you solve for potential buyers and customers
Attend events that your buyers go to, or setting up your own face to face events
Send direct mail to key stakeholders
Do podcasts or create video
I hope this provides you with ideas to help you hit your new customer revenue goals in 2025
John Duvenage
Founder & CSO
LEADS-WINS
Helping B2B Founder-Sellers Create, Advance
and Win More New Sales Opportunities
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