The leading indicator of your future new customer sales success is the number of new discovery calls you have with key decision-makers and decision-shapers from your strategically selected target accounts.

 

No new discovery calls.  No new customers.  End of story.

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Most Founders of small businesses, who are doing sales themselves, don't have the money, time, or expertise to book enough introductory meetings to build their pipeline and hit their sales target.

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The pros and cons of common approaches.

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Reliance on Referrals: High win rate, but eventually won’t produce enough good fit leads to hit your sales targets.

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Email marketing using tools like Constant Contact, GetResponse, ActiveCampaign etc.

Low cost and effective for keeping in touch with prospects and customers, but you can’t do cold target account email prospecting using these tools.

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Linkedin, blogs, Facebook, X etc. Inexpensive, relatively easy, but don’t produce predictable results.

 

Outsource lead generation / meeting setting / business development. Saves time and money VS hiring your own staff, but expensive with a 90% failure rate for startups if all the fundamental components for successful sales growth aren't take care of first.

 

Hire an SDR. Not recommended for startups who haven't proven their product market fit.

A good SDR, with the right tools and sales message, should book new “good-fit” meetings for you to hit your sales targets, but if they don’t perform, you'll burn a lot of cash. The average SDR earnings are ~ $58K.

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​The biggest mistake founders of startups make.

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As an Account Executive, sales Leader and Founder of 2 B2B companies, I've personally helped 19 founders and 28 Software and IT&S companies bring in over $19.4 million in net-new sales revenue.

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And over the last few decades there's one thing that has not changed.

 

Companies that don't spend the time to strengthen their sales story will keep missing their sales targets.

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Succesful companies know the following about their market.

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🟥 What a potential customer would be using if their product/service didn’t exist.

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🟥 The features and capabilities of their product/service that the alternatives do not have.

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🟥 The business value their product or company can deliver that the others cannot.

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🟥 The characteristics of an ideal customer profile target account.

 

 

There's no point in reaching out to buyers if you don't have your strongest positioning and sales story (pitch).

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Everything I've learned, and continue to learn, around creating and winning new sales opportunities is now available to help resource constrained founders grow their new customer sales revenue.

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The 9 Leads-2-Wins sales accelerator pillars:

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01. Strengthen your market positioning and sales pitch.

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02. Work startegically selected ideal customer pofile target accounts.

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03. Keep your contact' email addresses up to date.  It's your power.

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04. Craft compelling buyer-focused sales messaging.

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05. Use a semi-automated cold email system and other modern tools.

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06. Know how to manage your buyer's responses.

 

07. Nurture prospects until they're ready to buy.

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08. Document everything in a dynamic sales playbook.

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09. Play the long game.  Consistenly communicate value over time.

 

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Who Is This For:

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🚀 Resource contrained Founders who do their own selling.

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🚀  Founders ready, willing and able to take on new customers.

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🚀  Founders who have a strong desire to grow their company.

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Leads-2-Wins Options

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