John Duvenage


SMB Growth Strategies


Proactive Outbound Marketing Produces....

More discovery calls.

More winnable sales opportunities.

More sales.  Period.

As-Needed Guidance

I’ve spent 30+ years as as a salesperson, sales executive, business owner, consultant and coach to help software companies bring in millions of net-new sales revenue.

This includes working with over 19 founders.

In 2018 I spoke with 21 software company founders to see what they needed in the area of sales and marketing.

Some confirmed they needed help setting up their entire outbound lead generation system.

Others wanted to outsource 100% of their lead generation and simply follow up with the meetings generated.

And the remaining wanted affordable access to someone who knows what's working and what's not working in the areas of Lead Generation, Prospecting and Sales.

As a result of these discussions I created the 'As-Needed-Guidance' service where my clients would get practical advice on solving some vexing issues.

Enough - Let's  speak with John to help turn things around

Example of Issues worked on

  • Message clarification - why change? why change with you?

  • Email outreach - review of email content and process, with recommendations for improvement

  • Structuring winning sales calls with strategies and tactics to close specific deals​

  • Sounding board for your sales and marketing ideas

  • Actionable strategies and tactics to strengthen your pipeline

  • Setting up an effective sales process

  • Getting into new accounts

  • Number of leads needed to achieve sales goals


90-minute Strategy Session, which includes a review of your marketing emails and website prior to our session.


All Strategy Sessions are virtual, either by phone or video conferencing.